当代商务基础知识

出版时间：2011-8  出版社：经济科学出版社  作者：安秉哲  页数：226  

内容概要

　　商务英语考生不仅要掌握语言知识，而且不要掌握当代商务基础知识。
 这本由安秉哲编著的本书为商务英语考生提供全面而有效的考试必需商务知识。
　　这本书的读者群：商务英语考生，大学经济、管理及国际贸易专业的学生，从事涉外商务活动的白领阶层。

书籍目录

Chapter One  Business Entity
     1.1  Company and Company Registration
     1.2  Company Names and Ownership
     1.3  Other Special Forms of Companies
     1.4  Industry Classifications
     1.5  Business Permits
     1.6  Corporate Structure
     1.7  Corporate Titles
     1.8  Corporate Departments
     1.9  Company Expansion: Mergers and Acquisitions
     1.10  Vision Statement and Mission Statement
Chapter Two  Human Resources
     2.1  Human Resource Management
     2.2  Recruitment
     2.3  Employment
     2.4  Employment Contract
     2.5  Jobs and Working Hours
     2.6  Breaks and Leaves
     2.7  Company Benefits
     2.8  Performance Evaluation and Unemployment
     2.9  Teamwork and Teambuilding
Chapter Three  Business Management
     3.1  Management in General
     3.2  Public Relations Management
     3.3  Logistics Management
     3.4  Industrial Management and Technology Management
     3.5  Project Management
     3.6  Other Fields of Management
     3.7  Company and Government Relations
Chapter Four  Economy and Economics
     4.1  Economy in General
     4.2  Economics in General
     4.3  Demand and Supply
     4.4  Fundamental Concepts and Terms of Economics
     4.5  Trade Balance
     4.6  International Financial and Economical Organizations
     4.7  Sustainability
Chapter Five  Finance and Accounting
     5.1  Money
     5.2  Money and Banks
     5.3  Bank Account and Payment through a Bank
     5.4  Corporate Finance and Accounting Management
     5.5  Elements of Accounting
     5.6  Balance Sheet and Income Statement
     5.7  Getting Paid
     5.8  Stock and Stock Exchange
     5.9  Insurance
Chapter Six  Market and Marketing
     6.1  Market in General
     6.2  Marketing in General
     6.3  Marketing Management
     6.4  Commercial Advertising
     6.5  Brand Management
     6.6  Distribution and Sales Incentives
Chapter Seven  International Trade
     7.1  International Trade in General
     7.2  Free Trade and Trade Bloc
     7.3  Regulations and Restrictions
     7.4  International Trade Documentation
     7.5  INCOTERMS
     7.6  Export Shipment
Chapter Eight  Production and International Standards
     8.1  Production and Productivity
     8.2  Product Manufacturing
     8.3  Quality Control
     8.4  Industrial Standards: ISO
     8.5  Other International Standards
     8.6  Packing and Symbols
     8.7  Radio-frequency Identification Technology Application
     8.8  Carbon Emissions and Ecological Issues
Chapter Nine  Business Communication
     9.1  Business Communication in General
     9.2  Cross-cultural Communication in Business
     9.3  Business E-mail Communication
     9.4  Business Negotiation
     9.5  Other Types of Business Communications
Glossary
Abbreviations
Answers to Reading Comprehension Exercises

编辑推荐

　　《当代商务基础知识（英文版）：商务英语考试必读》有以下特点：以通俗易懂的英语系统介绍当代商务基础知识；所涉及的商务基础知识面广，基本上覆盖当代的商务活动和概念，包括最新的商务概念，如“物联网”、“生态足迹”、“碳贸易”、“团购网”等；汇总了在《当代商务基础知识（英文版）：商务英语考试必读》中出现的1466个常用商务关键词汇（Glossary）和97个常用缩略语（Abbreviations），并附有相应的中文，便于读者掌握商务英语关键词汇。这些关键词汇和缩略语都是名词，基本上折射出当代商务概念和基本知识。

用户评论 (总计6条)

•   商务知识很多，好书！！
•   很有用 丰富词汇 比背词汇书好多了！
•   对于学BEC的，这书很好用~~~各方面挺到位的~
•   发货快 书很好 很满意
•   商务英语知识必备啊。。
•   书挺好的。就是没有到现在还没有读完。