国际商务英语

出版时间：2012-2  出版社：中国商务出版社  作者：丁溪  页数：287  

内容概要

　　随着国际形势的变化以及我国经济改革发展的不断深入，越来越多的国际大型跨国公司来到中国市场，不少有实力的国内企业也纷纷走出国门，国际业务随之剧增，原来的英语教学结构已经不能够应对如此大量市场信息的变化，因此，尽快培养一大批既能熟练掌握商务英语并运用英语进行谈判，同时又了解国际市场行情以及各国法律的复合型商务经贸人才，已成为当前的一项紧迫任务。本教材的出版将对我国商务英语的教学和实践起到一定的推动作用。

书籍目录

Chapter 1 International BusinessSection A IntroductionSection B Scope of International Business ActivitiesSection C International Business ManagementChapter2 InternationaI TradeSection A IntroductionSection B Performance of International TradeSection C Export and Import DocumentationChapter 3 International MarketingSection A Introduction Section B Marketing StrategiesSection C Marketing ResearchChapter 4 International Law and PracticesSection A IntroductionSection B International Business LawSection C Introduction to the Law of WTOChapter 5 International TransportationSection A IntroductionSection B Choice of Modes and Intermodal TransportationSection C Transportation DocumentationChapter 6 ContractSection A IntroductionSection B Terms of the ContractSect.ion C Contractual TheoryChapter 7 International Business CorrespondenceSection A IntroductionSection B Writing Principles of the Business LettersSection C Ways to Write International Business CorrespondenceChapter 8 International TourismSection A IntroductionSection B Tourism MarketingSection C Economic Impact of TourismChapter 9 InternationallnvestmentSection A IntroductionSection B Investment RisksSection C Investment ManagementChapter 10 International SettlementSection A IntroductionSection B Remittance and CollectionSection C Letter of Credit and GuaranteeChapter 11 EcommerceSection A IntroductionSection B Introduction of Credit CardsSection C How to Create an Online StoreTranslationKey to ExercisesTestKey to TestReferences