出版时间:2009-10 出版社:社会科学文献出版社 作者:(西)莫里纳 著 页数:247
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前言
Introduction to Business Spanish is directed at beginners, professionals andstudents, who need a basic introduction to the Spanish language in order tosupport or enhance their career development. Its two major objectives are : to introduce basic notions of Spanish language to those who do not have knowledge of this language; to introduce the lexis (words and terminology) that is needed for use in everyday business situations.The methodological focus developed by the authors is specifically designedto provide a structured approach for the development of the communicativecompetence of the learner.A number of varied activities have been prepared for the student to workthrough the four language abilities or linguistic skills: listening comprehen-sion, oral comprehension, reading comprehension and written expression.There is a particular emphasis on the acquisition and development of speci-fic purpose and general vocabulary. The authors have also provided the ba-sic functional and grammatical frameworks that will allow students to par-ticipate in both formal and informal everyday communicative situations inthe world of business.
内容概要
Introduction to Business Spanish is directed at beginners, professionals andstudents, who need a basic introduction to the Spanish language in order tosupport or enhance their career development. Its two major objectives are : to introduce basic notions of Spanish language to those who do not have knowledge of this language; to introduce the lexis (words and terminology) that is needed for use in everyday business situations.The methodological focus developed by the authors is specifically designedto provide a structured approach for the development of the communicativecompetence of the learner.A number of varied activities have been prepared for the student to workthrough the four language abilities or linguistic skills: listening comprehen-sion, oral comprehension, reading comprehension and written expression.There is a particular emphasis on the acquisition and development of speci-fic purpose and general vocabulary. The authors have also provided the ba-sic functional and grammatical frameworks that will allow students to par-ticipate in both formal and informal everyday communicative situations inthe world of business.
作者简介
Ma Lourdes de Miguel Garcfa, has more than twenty years teaching and training experience. She gra-duated in linguistics from the University of Kent, UK and she has obtained master degree in Teach-ing of Spanish from the University of Salamanca, Spain. She has several other postgraduate quali-fications in teaching foreign languages. Her research area is based on the methodology of teach-ing vocabulary in a foreign language. Her most recent publication can be found at: http://www.marcoele.com/num/1/lexicoele.php. She is a lecturer in Spanish language in the SydneyBusiness School at the University of Wollongong, Australia. She teaches a range of students in-cluding those from Non-English speaking backgrounds. Jos6 Ram6n G6mez Molina Doctor in Pedagogy and Spanish Philology.He iS P rofessor of Depart-ment of Spanish Philology at the Unive rsity of Valencia.Spain.HiS academiC interests are in Soci-olinguistics and the teaching 0f Spanish as a fi rst.second and foreign language.He has an exten-sive range of publications,available at http://parnaseo.uv.es/posgrado/CV/Cu rrfculum GOmezMolina.pdf and http://www.UV.es/valesco/miembros.He has COllabo rated in cu rriculum devel-opment for the Cervantes Institute.He iS CU rrently the scientific coordinator of an important soci-olinguistic Spanish language project subsidized by the Spanish Ministry of Science and Technol-ogy
书籍目录
UNIT 1 LEARNING SPANISH Dialogue 1: (In the classroom) Greetings and introductions. Dialogue 2: (In the canteen) Informal introductions. Dialogue 3: (In an employment office) Information request. Dialogue 4: (In Madrid Airport) Formal introductions. Final Task: To elaborate a personal identification form.UNIT 2 THE COMPANY Dialogue 1: (In the Director's office) Welcome and farewell. Dialogue 2: (In the Administration Manager's office) Information request. Dialogue 3: (In the Director's office) Providing information. Dialogue 4: (In the Director's office) Work planning. Dialogue 5: (In the meeting room) Company organization and functions. Final Tasks: To elaborate a data base. Planning to open a company. To fill in a personal resume.UNIT 3 THE PRODUCT Dialogue 1 : (In the Project Manager's office) Work diary. Dialogue 2: (In Iberia Logistica central office)A job interview. Dialogue 3: (At a business dinner) Product information. Dialogue 4: (In Iberia Logistica meeting room) Promotion of the product. Final Tasks: To fill in a migration card. To prepare the presentation of a product.UNIT 4 BUSINESS RELATIONS Dialogue 1 (In a hotel in Madrid) Information about location. Dialogue 2: (In Madrid Chamber of Commerce) Reception. Meeting plan. Dialogue 3: (In a restaurant) Meal order. Commercial agreement. Dialogue 4: (In Iberia Logistica meeting room) Conditions of purchase. Final Tasks: To elaborate a company card. To reach an agreement on conditions of payment. To consolidate contents of previous tasks.EXERCISES KEY BOOK. Unit 1 Unit 2 Unit 3 Unit 4
章节摘录
Rosa: Bueno. Ya podemos empezar.Juan: Pero primero,que le apetece tomar? Una copa de vino, un licor, un refresco,...Rosa: Prefiero una copa de Jerez.Juan: Muy bien.Belen: Mire. Despues de hater un estudio de mercado, nuestra empresa quiere promocionar un programa de gesti6n administrativa muy uitil para empresas que estain ampliando su plantilla.Juan: Hemos hecho una campafia de publicidad en prensa y ahora lo vamos a promocionar en la radio yen la televisien Que le parece?Rosa: Opino que sus asesores comerciales trabajan bien. Pero antes de decidir, tengo que tratar este tema con el Director de mi empresa.Juan: Bien. Usted lo comenta con el Director. Y podemos quedar la semana pr6xima para reunimos otra vez.Rosa: Lo siento. La pr6xima semana yo estare en el extranjero. Podemos quedar la ultima semana de este mes en mi despacho.Juan: De acuerdo. Ya nos llamara usted. Aqui tiene mi tarjeta.Belen: Aqui viene el camarero con la carta. Pedimos la cena y luego continuaremosRosa: De acuerdo.(A1 final de la cena, mientras toman cafe)Belen: Tambien tenemos otra oferta para sus oficinas. Infogesti6n ha disefiado un nuevc modelo de impresora de color que no cuesta mucho y se esta vendiendo muy bien. entrego este folleto con todas las caracteristicas.Rosa: Los dos productos son muy interesantes. Opino que hay que tratar estos temas con e equipo directivo de mi empresa. Juan: Efectivamente. Lo comprendemos. Ademas, nosotros podemos bajar los precios s esfftn considerando otras ofertas. Rosa: Eso esta bien. Actualmente, la competencia es muy grande.
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