国际商务英语

出版时间：2011-12  出版社：经济管理出版社  作者：孙莹  页数：238  

内容概要

经济贸易的发展急需大量的国际贸易人才，特别是拥有一定英语能力的外贸综合型应用人才。孙莹编写《国际商务英语》的目的是使广大读者了解国际商务相关知识，掌握参与国际贸易必备的国际市场营销分析能力与国际贸易实务操作能力，具备一定对外贸易谈判技巧。

书籍目录

GLOBALIZATION
Module 1  INTRODUCTION
  Chapter 1  The World Renowned Banks
    1.1  Citigroup
    1.2  Dai-Ichi Kangyo Bank
    1.3  JPMorgan Chase
    1.4  Bank of America
    1.5  Barclays Bank
    1.6  Hong Kong and Shanghai Banking Corp.Ltd.
    1.7  Bank of China
    1.8  Bank of Montreal
    1.9  Swiss Bank Corp
    1.10  Fit Intetate Bankcorp
    1.11  Standard Chartered Bank
    1.12  Deutsche Bank
    1.13  Bank of England
    Reading Material
    Exercises
    Business Tip: Business Meeting
  Chapter 2  International Economic Organizatio
    2.1  Compreheive Economic Organizatio
    2.2  Organizatio in.Trade
    2.3  Organizatio in Finance
    Reading Material
    Exercises
    Business Tip: Business Lunch
Module 2  INTERNATIONAL MARKETING
  Chapter 1  Introduction to Marketing
    Reading Material
    Exercises
    Business Tip: Making a Client Wait
  Chapter 2  Analysis of Market Environment
    2.1  Background of Market Environment
    2.2  Relevant Knowledge
    Reading Material
    Business Tip: Learn About the Art of Gifting
  Chapter 3  Market Research
    3.1  Pre-knowledge
    3.2  Theory of Marketing
    Business Tip: Express Youelf through Your Business Card
  Chapter 4  Market Segmentation, Targeting and Positioning
    4.1  Introduction
    4.2  Relevant Knowledge
    Reading Material
    Exercises
    Business Tip: Negotiating Tip
  Chapter 5  The Marketing Mix
    5.1  4P's
    5.2  Promotional Mix
  Chapter 6  Channels of Distribution
    6.1  Channels of Distribution
    6.2  Wholesaling
    Business Tip : Conveational Tip
  Chapter 7  Marketing for E-commerce
    7.1  Marketing for E-commerce
    7.2  Relevant Knowledge
    Reading Material
Module 3  PRACTICE OF INTERNATIONAL BUSINESS
  Chapter 1  Establishing Business Relatio
    1.1  Pre-knowledge
    1.2  Correspondence
    1.3  Dialogues
    Exercises
    Reading Material
  Chapter 2  Inquiries and Offe
    2.1  Pre-knowledge
    2.2  Correspondence
    2.3  Dialogues
    Exercises
    Reading Material
  Chapter 3  Counteroffe
    3.1  Pre-knowledge
    3.2  Correspondence
    3.3  Dialogues
    Exercises
    Reading Material
  Chapter 4  Shipment
    4.1  Pre-knowledge
    4.2  Correspondence
    4.3  Dialogues
    Exercmes
    Reading Material
  Chapter 5  Iurance
    5.1  Pre-knowledge
    5.2  Correspondence
    5.3  Dialogues
    Exercises
    Reading Material
  Chapter 6  Terms of Payment
    6.1  Pre-knowledge
    6.2  Correspondence
    6.3  Dialogues
    Exercises
    Reading Material
  Chapter 7  Conclusion of Business
    7.1  Pre-knowledge
    7.2  Correspondence
    7.3  Dialogues
    Exercises
Module 4 BUSINESS CONTRACT MAKING
  Chapter 1  Concept of Business Contract
    1.1  Theory of Business Contract
    1.2  Relevant Knowledge
    Reading Material
    Exercises
  Chapter 2  Tips for a Business Contract
    2.1  Tips to Create Business Contract
    2.2  Tips for Business Contract Drafting
    2.3  Tips for Business Contract Reviewing
    2.4  Tips for Business Contract Negotiating
    2.5  Tips for Business Contract Signing
    Exercises
    Reading Material
参考答案
参考文献

用户评论 (总计5条)

•   给老婆买的，全英文的，对刚入门的人而言有点难了
•   这本书是我们的上课教材，内容很不错，书的内容看着很舒服
•   来的时候包装的跟好，书也没有皱~~~本来以为在用之前来不了的，好开心呢
•   应该还不错，自己老师写的书，要好好学
•   买它纯属无奈。