消费新时代

出版时间：2006-9  出版社：五洲传播  作者：闫浩  页数：127  

内容概要

改革开放二十几年来，中国的经济、社会、人们的生活方式和消费观念都发生了巨大的变化——引导家庭消费的商品从当年“百元级”的自行车、缝纫机、手表到80年代末90年代初“千元级”的彩电、冰箱、洗衣机再到如今“万元级”的高清晰大屏幕数字电视、高档家居用品、汽车和房子，人们的消费意识经历着跳跃式的发展。本书为英文版。

书籍目录

Popular Consumption FocusMultifarious Delicious DishesProperty Purchase HeatBrand and Beautiful CarsInformation ConsumptionEducational ConsumptionLeisure ConsumptionEnjoying Domestic ServiceHoliday ConsumptionFashionable ConsumptionsThe Fashion of BeautyTake Care of the SkinHairdressingMan-Made BeautyDietingCrazy for LuxuryComplex of Brand WatchA Race of Deluxe CarsThe Big Fashion ShowCostly CosmeticsNo Limit to a Young HeartNew Models of ConsumptionIncreasing POS Terminals and Banking CardsThe Times of "Negative Rich Men"Leasing ConsumptionMultiple Shopping SitesFrom Food Market to Convenient StoreChain Store Business in ChinaShopping Mall: Consumption in EntertainmentOnline ShoppingConsumers and Consumption ConceptsImpact of AdvertisementTrends Advocated by Vogue MagazinesBrands and "Better Life"High Consumption GroupThe Bridget Jones EconomyThe Only-Child Generation - "No Savings Clan"Silver ConsumptionProtecting the Consumer's Rights and Interests