职场商务英语实训教程

出版时间：2011-9  出版社：水利水电出版社  作者：陈凯军^陈跃华^赵迎春  页数：133  

内容概要

　　《职场商务英语实训教程》教材以《职场商务英语》的商务流程为顺序，对每一流程中所涉及的具体商务贸易实务进行详细地分解，对商务实务的操作惯例进行了介绍，并列举了具体的实际操作案例。在内容设计上，本教材根据《职场商务英语》的编排，安排了对应的24个实训项目。在全书每一个实训项目的实训指导中，以模拟的“爱美丽”服装贸易有限公司的成立以及该公司与来自于美国的Nicewear公司和来自斯里兰卡的ABC
Tradingc0.，Ltd.公司之间业务往来为线索，全书所有任务的实训说明都是围绕这两个公司而展开。同时，针对每个实训项目，我们提出了实训目标，实训指导和实训任务。使用者在学习之后，可以达到训以致用、学以致用的目的。
　　本教材适合高等职业院校商务英语、国际贸易、国际商务、市场营销等专业的学生使用，也可作为涉外人员培训教材或商务工作者自学之用。

书籍目录

Unit One Establishment of Your Company
Item 1 Naming a Company
I. Practice Guides
II. Practice Assignments
Item 2 Designing a Company Logo
I. Practice Guides
II. Practice Assignments
Item 3 Setting-up the Company Structure
I. Practice Guides
If. Practice Assignments
Item 4 Recruiting and Applying for Sales
Representative
I. Practice Guides
II. Practice Assignments
Item 5 Delivering a Company Presentation..
I. Practice Guides
II. Practice Assignments
Unit Two Development and Reception of Customers
Item 6 On the Phone
I. Practice Guides
II. Practice Assignments
Item 7 At the Airport
I. Practice Guides
II. Pratice Assignments
Item 8 Business Dinner and Sightseeing
I. Practice Guides
II. Practice Assignments
Item 9 Business Trip Arrangements
I. Practice Guides
II. Practice Assignments
Unit Three Products Promotion
Item 10 Marketing Research
I. Practice Guides
II. Practice Assignments
Item 11 Marketing Plan
I. Practice Guides
II. Practice Assignments
Item 12 Market Targeting
I. Practice Guides
II. Practice Assignments
Item 13 Marketing Strategy
I. Practice Guides
II. Practice Assignments
Item 14 Promotion Activities
I. Practice Guides
II. Practice Assignments
Unit Four Import and Export Practice
Item 15 Attending a Trade Fair
I. Practice Guides
II. Practice Assignments
Item 16 Establishing Business Relations
I. Practice Guides
II. Practice Assignments
Item 17 Making an Enquiry
I. Practice Guides
II. Practice Assignments
Item 18 Making an Offer
I. Practice Guides
II. Practice Assignments
Item 19 Making a Counter-offer
I. Practice Guides
II. Practice Assignments
Item 20 Confirming an Order & Signing the Contract
I. Practice Guides
II. Practice Assignments
Item 21 Amending the L/C
1. Practice Guides
I1. Practice Assignments
Item 22 Arranging Insurance
1. Practice Guides
II. Practice Assignments
Item 23 Making Delivery
I. Practice Guides
I1. Practice Assignment
Item 24 Lodging and Settling the Claims
I. Practice Guides
1I. Practice Assignments
Appendix+Brochure
Contents
References

章节摘录

　　SWOT analysis is an acronym for Strengths and Weakness，Opportunities，and Threats.As animportant strategic planning tool，SWOT analysis would help planners to compare internalorganizational strengths and weaknesses with external opportunities and threats.This form ofanalysis provides managers with a critical view of the organization'S internal and externalenvironments，helping them to evaluate the firm’S fulfillment of its basic mission.　　1）What is SWOT analysis？　　Strengths——What advantages does your business enjoy that others don't？What does yourbusiness have that makes it strong or better than other similar businesses？ Weaknesses——What are the disadvantages of your business in contrast to others？ Opportunities——What are the chances for your business？What is the potential to improve orexpand your business？　　……