商务英语

出版时间：2009-5  出版社：金盾出版社  作者：龙宇飞 编  页数：232  

内容概要

　　《商务英语（第2版）》包括基础商务会话和外贸实务会话两章，围绕展开商业活动的各个阶段，精心选取典型、常用的口语句子编成情景对话，英汉对照，供英语初、中级水平的读者学习、使用。

书籍目录

第一章 基础商务会话　Basic Business Conversation?Unit 1 Establishing Trade Relation?建立贸易关系??Unit 2 Talking about Company?公司介绍??Ⅰ? Company History and Organization?公司历史及组织规模??Ⅱ? On Working Range， Market and ?Distribution System?公司经营范围，市场及销售体制??Unit 3 Visiting Factories 参观工厂??Ⅰ. Welcome to Our Factory?欢迎来到我们工厂??Ⅱ. About the Departments?关于各部门??Ⅲ. After Visiting 参观后??Unit 4 Talking about Products 产品推荐??Ⅰ. About Quality and Usage? 关于质量和使用方法??Ⅱ. About Circulation and Profits?流通及利润??Ⅲ. Offering Reference Material on Product ?and Samples?提供产品参考资料及样品??Unit 5 Market Research 市场调研??Ⅰ. Inquiring the Market Situation?询问市场状况??Ⅱ. Survey 调研??Unit 6 Advertisement 广告??Ⅰ. Advertising Media 广告媒介??Ⅱ. Cost 费用??Ⅲ. Content of Advertisement?广告内容??Ⅳ. Result 效果??Unit 7 Sales Promotion 促销??Ⅰ. New Product 新产品??Ⅱ. Offering Choice 提供选择??Ⅲ. Developing the Market　Enlarging　the Scale?开拓市场，扩大规模??Unit 8 Going to the Fair 展销会??Ⅰ. Preparation 准备??Ⅱ. During the Fair 展示会期间???第二章 外贸实务会话?Practical Trading Conversation ?