外贸出口英语（英汉对照本）

出版时间：1995-07  出版社：世界图书出版公司  作者：S.诺曼  译者：沈瑞年  
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内容概要

内 容 简 介
本书系英国BBC为具有一定英语基础的外贸出口业务人员编写的广播电视英
语教学系列教材。内容是以一家生产摩托车的家族公司拓展出口业务为线索展开的
生产经营方方面面的十个故事：①交易；②出口；③市场营销和促销；④作价和销售；
⑤代理行；⑥工作条件⑦国际贸易和外汇；⑧公司机构；⑨交易条件和限制；（（10））
支付方式。为适合我国读者学习参考，现将课文、练习及情景对话译成中文，并补充若
干外贸出口业务基础知识。

书籍目录

Introduction
About this book
EPISODE 1
Programmed unit: TRADING
Glossary
Listening comprehension: HOMECOMING
Exercises;
1. Look/sound/feel/taste/smell
2. Question tags
3. Present perfect tense + ye/already
4. Train timetable
A memo
5. Question formation
6. Writing a memo
EPISODE 2
Programmed unit EXPORTING
Glossary
Listening comprehension: THINKING ABOUT EXPORTING
Exercises:
1. Used to + infinitive
2. Offers and requests on the telephone
3. Verbs of liking + verb + ing
4. Insurance vocabulary
5. Telephone messages
6. Telephone dialogue
EPISODE 3
Programmed unit: MARKETING AND PROMOTION
Glossary
Listening comprehension: IN THE BOARDROOM
Exercises:
1. Reported speech
2. Must/have to
3. Formal and informal suggestions
4. Meeting vocabulary
Agenda and minutes of a meeting
5. The passive
6, Reported speech
7. Impersonal reported speech
8. Writing an agenda and minutes
EPISODE4
Programmed unifc PRICING AND SALES
Glossary
Listening comprehension: OFF TO A TRADE FAIR
1. Compound adjectives
2. Emphasis
3. Airport amnouncements
4. Telegrams and telexes
5. Telex abbreviations
6. Telex punctuation
7. Re-writing telegrams
EPISODE 5
Programmed unit: AGENTS
Glossary
Listening comprehension: DEALING WITH AN AGENT
Exercises:
1. Prepositions
2. Used to + verb + ing
3. Export price terms
4. Polite phrases
Layout of a business letter
5. Comprehension questions
6. Letters of enquiry
7. Reply to a letter of enquiry
EPISODE6
Programmed unit; WORKING CONDITIONS
Glossary
Listening comprehension: PROBLEMS OF EXPANSION
Exercises:
1. Reported speech
2. Present perfect tehse + for/since
3. Future perfect tense
Job advertisements
4. Vocabulary of job advertisements
5. Letter of enquiry
Curriculum Vitae
6. Comprehension questions
7. Letter of application
8. WritingaCV
EPISODE 7
Programmed unit: INTERNATIONAL TRADE AND EXCHANGE
Glossary
Listening comprehension: SUCCESS AND PROBLEMS
Exercises:
1. Relative clauses
2. Suggestions
3. Ordering a meal
4. Balance of payments
A commercial invoice
5. Comprehension questions
6. Letter of complaint
7. Writing a letter of complaint
8. Telex of apology
EPISODE 8
Programmed unit COMPANY FORMATION
Glossary
Listening comprehension: REORGANIZATION
Exercises:
1. Suggestions
2. Want to + infinitive
3. The future
4. Capital structure
5. Capital gearing
6. A balance sheet
7. Balance sheet vocabulary
EPISODE 9
Programmed unit: TRADE RESTRICTIONS
Glossary
Listening comprehension: MYSTERY BACKERS NAMED
Exercises:
1. Neither + inversion
2. Wish
3. Question formation
4. Problem solving
A report
5. Report vocabulary
Advertising brochures
6. Table of comparatives
7. Comparisons
8. Report writing
EPISODE 10
Programmed unit METHODS OF PAYMENT
Glossary
Listening comprehension: SEARCH FOR NEW MARKETS
Exercises:
1. Prepositions
2. Replying to suggestions
3. Documentation
4. The passive
News reports
5. Comprehension questions
6. Headlines
ANSWERS
Episode 1: Story tapescript
Answers to exercises
Episode 2: Story tapescript
Answers to exercises
Episode 3: Story tapescript
Answers to exercises
Episode 4: Story tapescript
Answers to exercises
Episode 5: Story tapescript
Answers to exercises
Episode 6: Story tapescript
Answers to exercises
Episode 7: Story tapescript
Answers to exercises
Episode 8: Story tapescript
Answers to exercises
Episode 9: Story tapescript
Answers to exercises
Episode 10: Story tapescript
Answers to exercises