新编MBA英语教程

出版时间：2008-1  出版社：中国科技  作者：方小燕  页数：225  

内容概要

本书充分考虑到MBA学生的实际需求和英语水平，突出对MBA学生英语实用技能。即口头表达和书面写作能力的训练。本书分为12个单元，每一单元围绕某个主题展开英语综合技能的训练。课文选材新颖，注重趣味性和实用性的结合，大多取自国外著名的商业读物和网站。课后编写了大量的练习，安排了形式多样的口语活动以及翻译技巧和商务英语写作的专项内容。本书还特别安排了4个有关跨文化交际的单元，使学生建立在全球化背景下跨文化交际的意识。    本书主要为MBA学生编写，也适合管理、金融等专业的本科生和研究生使用。

书籍目录

Unit One　In-Class Reading: To MBA or Not to MBA　After-Class Reading: What Makes a Good Manager　Translation Skills （ 1 ） Unit Two　In-Class Reading: Globalization: What Is It?　After-Class Reading: One World One Economy　Translation Skills（2 ） Unit Three　In-Class Reading: Managing Change Skillfully in the Sales Departments　After-Class Reading: Adidas Expands Its Footprint 　Translation Skills （3）Unit Four　In-Class Reading: Does Economic Growth Improve Human Morale?　After-Class Reading: Market Economy  　Translation Skills （4）Unit Five　In-Class Reading: Building A Strategy-Supportive Corporate Culture 　After-Class Reading: Business and Culture　Translation Skills （5） Unit Six　In-Class Reading: Basic Differences Between Cultures  　After-Class Reading: Hofstede's Value Dimensions　Translation Skills （6）　In-Class Reading: Riding the Boom　After-Class Reading: Right Time to Buy Private Property If You Dare　Practical Writing（1）: Business E-mailUnit Eight　In-Class Reading: Consumption in the Countryside　After-Class Reading: Buy? Rent? A Young Saver's Dilemma　Practical Writing（2）: MemoUnit Nine　In-Class Reading: Communicating Within Organizations   　Mter-Class Reading: Listening as a Communication Skill　Practical Writing（3）: Business LettersUnit Ten　In-Class Reading: Culture and the Use of Language　Mter-Class Reading: Nonverbal Communication　Practical Writing（4）: Business ReportUnit Eleven　In-Class Reading: A Dutchman Could Jolt the Flat-Panel Biz　Mter-Class Reading: IBM's New Chip: Big Blue Goes Green　Practical Writing（5）: ResumeUnit Twelve　In-Class Reading: Intercultural Negotiation Strategies　After-Class Reading: Investment Attitudes and the Communication of Financial Information　Practical Writing（6）: Research PaperKeys to ExercisesReferences

用户评论 (总计4条)

•   实用实惠！
•   里面文章比较老一点。
•   和学校的一样，不错
•   质量不是太好，如果纸张厚一些会更好，书的内容不错，比较适合MBA的学生学习