出版时间:2010-7 出版社:石油工业出版社 作者:江涛 编著 页数:227
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内容概要
本书为江涛老师在中央人民广播电台经济之声“财经与生活”栏目的节目用书,本书以通俗易懂的方式为读者讲解财经英语,帮助读者在了解理财知识的同时学习英语,一举两得,随书附赠江涛老师在中央人民广播电台的财经英语光盘讲座。
作者简介
江涛,原北京外国语大学青年教师,英国、挪威、荷兰等多国留学背景。从教多年,受中国各大省、市100多所知名高校之邀,演讲千余场,以其极具感染力的激情,一针见血的点评,坦诚务实的作风广受学员赞誉。主编《80天攻克雅思》、《70天攻克考研英语》、《40天攻克四级710分新题型》、《英语晨读经典》等系列丛书,出版英语教学类书籍上千万字,畅销大陆,远销台湾及东南亚地区。
书籍目录
Chapter 1 社会热点看财经 Topic 1 The Growth Enterprise Market 创业板 Topic 2 Creative Industries 创意产业 Topic 3 Subprime Crisis 次贷危机 Topic 4 E-Commerce 电子商务 Topic 5 Green Economy 绿色经济 Topic 6 Intellectual Capitalist 知本家 Topic 7 Debt Crisis 倒债危机 Topic 8 E-Payment 网络支付 Topic 9 Butterfly Effect 蝴蝶效应 Topic 10 Sovereign Investment (Funds) (SIF) 主权投资(基金) Topic 11 Virtual Currency 虚拟货币 Topic 12 Gross National Product (GNP) 国民生产总值 Topic 13 Risk Investment and Venture Capital 风险投资与风险资本 Topic 14 The Holiday Economy 假日经济 Topic 15 The Boredom Economy 无聊经济 Topic 16 Appreciation and Depreciation of a Currency 货币升值与贬值 Topic 17 Financial Tsunami 金融海啸 Topic 18 Crude Oil Economy 原油经济 Topic 19 New Energy Revolution 新能源革命 Topic 20 Individual Income Tax 个人所得税 Topic 21 Supply and Demand and Price 供需与价格 Topic 22 The Rights and Interests of Consumers 消费者权益 Topic 23 Universal Equivalent 一般等价物 Topic 24 Trade Protection 贸易保护 Topic 25 National Bankruptcy 国家破产 Topic 26 Made in China 中国制造 Topic 27 Angel Fund 天使基金 Topic 28 Bear Market & Bull Market 熊市和牛市 Topic 29 Inflation 通货膨胀 Topic 30 Consumer Price Index (CPI) 消费者物价指数 Topic 31 Brand Effect 品牌效应 Topic 32 Tie-in-Sale 捆绑销售 Topic 33 Opportunity Cost 机会成本 Topic 34 Matthew Effect 马太效应 Topic 35 Blue Chips 蓝筹股 Topic 36 Hot Money 热钱 Topic 37 Futures 期货 Topic 38 Intellectual Property 知识产权 Topic 39 Incentives Policies 刺激政策 Topic 40 Trade Surplus and Trade Deficit 贸易顺差和贸易逆差 Chapter 2 个人投资辨财经 Topic 1 Investing in Foreign Exchange 投资外汇 Topic 2 Investing in One’s Own Business 投资创业 Topic 3 Investing in Fund 投资基金 Topic 4 Investing in Stocks 投资股票 Topic 5 Third Part Finance 第三方理财 Topic 6 Investment Adviser 投资顾问 Topic 7 Investment Risk 投资风险 Topic 8 Investing in Real Estate 投资房地产 Topic 9 Investing in Bond 投资债券 Topic 10 Red Chip 红筹股 Topic 11 Investing in Gold 投资黄金 Topic 12 Investing in Silver 投资白银 Topic 13 Investing in Insurance 投资保险 Topic 14 Portfolio Investment 组合投资 Topic 15 Investing in Artwork 投资艺术品 Topic 16 Buying Lottery-tickets 买彩票 Topic 17 Venture Investment 风险投资 Topic 18 Return on Investment (ROI) 投资回报率 Topic 19 The Effect of Sheep Flock 羊群效应 Topic 20 Investing in Education 投资教育 Chapter 3 小康生活识财经 Topic 1 Reasonable Consumption 理性消费 Topic 2 Promotion Policies 促销策略 Topic 3 Shopping Online 网上购物 Topic 4 The Second-hand Market 二手市场 Topic 5 Regular Fixed Investment Funds 基金定投 Topic 6 E-Banking 网上银行 Topic 7 Medical Insurance 医疗保险 Topic 8 Endowment Insurance 养老保险 Topic 9 Credit Card 信用卡 Topic 10 Gym Card Consumer 健身卡消费 Topic 11 Low-rent Housing 廉租房 Topic 12 Shopping in the Supermarket 超市购物 Topic 13 Discounts 折扣 Topic 14 Forward Delivery Housing 期房 Topic 15 Economically Affordable Housing 经济适用房 Topic 16 Instalments 分期付款 Topic 17 Pricing Packages 资费套餐 Topic 18 Public Transportation IC Card 公交一卡通 Topic 19 The Happiness Index 幸福指数 Topic 20 The Engel Coefficient 恩格尔系数 Chapter 4 市场运营练财经 Topic 1 Own Branding 自主品牌 Topic 2 Brand Reorganization Strategy 品牌整合策略 Topic 3 Celebrity Effect 名人效应 Topic 4 Sunk Costs 沉没成本 Topic 5 Marginal Costs 边际成本 Topic 6 Economies of Scale 规模经济 Topic 7 Price Discrimination 价格歧视 Topic 8 Market Failure 市场失灵 Topic 9 Break Pane Law 破窗效应 Topic 10 Giffen Goods 吉芬商品 Topic 11 Ratchet Effect 棘轮效应 Topic 12 Domino Effect 多米诺骨牌效应 Topic 13 Pareto Optimality 帕累托最优 Topic 14 Watch Law 手表定律 Topic 15 Mushroom Management 蘑菇管理 Topic 16 Ockham’s Razor 奥卡姆剃刀定律 Topic 17 Buckets Effect 木桶定律 Topic 18 Wine and Sewage Law 酒与污水定律 Topic 19 Catfish Effect 鲶鱼效应 Topic 20 Pigs’ Payoffs 智猪博弈 Topic 21 Lipstick Effect 口红效应 Topic 22 Product Placement Marketing 植入式营销 Topic 23 Frog-Boiling Effect 煮蛙效应 Topic 24 Flywheel Effect 飞轮效应 Topic 25 Bottleneck Effect 瓶颈效应 Topic 26 Multiplier Effect 乘数效应 Topic 27 Washington Company Law 华盛顿合作规律 Topic 28 Buffett Effect 巴菲特效应 Topic 29 Birdcage Effect 鸟笼效应 Topic 30 Parkinson’s Law 帕金森定律
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