新编旅游英语

出版时间：2008-6  出版社：南开大学  作者：王琳  页数：250  

内容概要

本书参考《大学英语教学大纲》对专业英语教授学时和阅读总量的要求，以语言教学中的功能意念教学法为指导思想，结合旅游六大要素“吃、住、行、游、购、娱”，将内容分为相应的六个模块。整篇内容以模块为纲，以旅游活动为线，创设情景对话，精选相关文章。对话强调功能性、真实性和实用性，文章则突出知识性、趣味性和可读性。书末还根据行业从业人员的实际需求，以附录的形式介绍了“导游过程中的突发事件及其应急方法”，力求向学生提供其未来工作岗位所需要的专业英语知识和技能，培养专业英语交际能力，体现出专业英语学习和教学特征。     本书由六大模块、二十个单元组成，每单元包括“听与说”，“阅读与翻译”和“模拟写作”三部分。第一部分为“听与说”，其目的是培养学生以英语进行专业内容口语交际以及跨文化交际的能力；第二部分为“阅读与翻译”，其目的是培养学生阅读和专业英语翻译的能力；第三部分为“模拟写作”，其目的是培养学生参照范例用英语拟写和翻译商业信函、摘要、广告或图表说明等应用文的能力。

书籍目录

Module 1 Transport　Unit 1    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Marco Polo and His Travels    Part Ⅲ  Simulated Writing: Speech of Welcome 　Unit 2    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Guiding Principles of Intercultural Communication    Part Ⅲ  Simulated Writing: Letter of Inquiry　Unit 3    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Transportation in China    Part Ⅲ  Simulated Writing: Advertisement　Unit 4    Part Ⅰ   Listening and Speaking    Part Ⅱ  Basic Reading: Magnificent China Tour    Part Ⅲ  Simulated Writing: A Letter of ThanksModule 2 Accomondation　Unit 5    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading:  The Hotel of Future    Part Ⅲ  Simulated Writing: Registration Forms　Unit 6    Part Ⅰ  Listening and Speaking          Part Ⅱ  Basic Reading: Caneer Paths and Opportunities in the Hotel or Lodging Business/49    Part Ⅲ  Simulated Writing: Agenda of MeetingModule 3 Catering　Unit 7    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Eight Cuisines in China    Part Ⅲ  Simulated Writing: Menu　Unit 8    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Food Tourism Is on the Boll    Part Ⅲ  Simulated Writing: Reply to Letter of Complaint　Unit 9    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: About Tea    Part Ⅲ  Simulated Writing: Letter of InvitationModule 4 Sightseeing　Unit 10    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Travel Agency    Part Ⅲ  Simulated Writing: Scheduled Itinerary　Unit 11      Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: World Heritage Site    Part Ⅲ  Simulated Writing: Notice　Unit 12    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Heritage Gardens in Suzhou    Part Ⅲ  Simulated Writing: Letter of Job Application　Unit 13    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: The Great Wall Revisited    Part Ⅲ Simulated Writing: E-mail　Unit 14    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Travel Agency Management/128    Part Ⅲ  Simulated Writing: Letter of Recommendation /135Module Shopping　Unit 15    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Shopping Malls    Part Ⅲ  Simulated Writing: Order Form　Unit 16    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Chinese Embroidery/148    Part Ⅲ  Simulated Writing: Claim LetterModule 6 Entertainment　Unit 17    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Walt Disney World Resort    Part Ⅲ  Simulated Writing: Memorandum　Unit 18    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Beijing Opera    Part Ⅲ  Simulated Writing: Writings Based on Tables and Graphs　Unit 19    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: The Development and Features of Chinese Philosophy    Part Ⅲ  Simulated Writing: A Message or Note/183　Unit 20    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Sustainable Tourism    Part Ⅲ  Simulated Writing: ResumeAppendixFrequently Asked Questions on Emergencies & Their Contingency MeasuresKey to the ExercisesReferences

章节摘录

Such assumptions stem from potentially devastating ignorance and can lead to much frustration for members of both cultures Entering a culture with this type of ethnocentrism, the assumption your own culture is correct, is another byproduct of ignorance and cultural misunderstanding. Main types of misunderstanding are LanguageEven when two people think they can speak each other's language, the chance of error is high Usages and contextual inferences may be completely different between cultures. So even though one speaker may have learned the vocabulary of the other's language, selecting the most appropriate words, with the correct intonation, spoken with appropriate eye contact while standing a proper distance from the other are all critical even before one considers the propriety of the topic to be discussed. Rights, values, and needsSome cultural characteristics will be easy to identify, e.g. whether people are conscious of status or make displays of material wealth. But many rights are assumed, values are implied, an d needs are unspoken, （e.g. for safety, security, love, a sense of belonging to a group, self-esteem, and the ability to attain one's goals）.For example, issues of personal security, dignity, and control will be very different as between an a bled and a disabled person. Similarly, there may be problems of respect when a person from a rigidly class-based culture meets a meritocrat2, or where there is racism, sexism or religious intolerance in play. In such situations, identity is fundamental when disputing the proper role or "place" of the other, about who is in control of their lives, and how they present themselves to the outside world. But the reality is more deeply rooted in power relationships: about who is on top of the social, economic, and/or political hierarchy. Family members or long term rivals may be obsessed with their mutual competition. The relationships between racial or ethnic groups may be affected by economic jealousy. Nations may assert that their political systems are superior. Such conflicts are difficult to resolve because no-one wants to be the loser, and few are willing to share the winnings. Stereotyping3 can aggravate these problems and prevent people from real ising that there is another way to interpret a situation, or that other groups may define their rights in a different way. Hence, what may appear just or fair to one group can often seem unjust to an opposing group. AssumptionsPeople may misinterpret each other's motives. For example, one group may assume that they are simply exchanging information about what they believe, but the other believes that they are negotiating a change in behavior. This is most likely to arise when the parties are not completely honest with each other from the outset.

编辑推荐

《新编旅游英语》由南开大学出版社出版。

用户评论 (总计5条)

•   中英对照，对学习英语要帮助呀~
•   内容很好，适合上课用
•   嗯，与想象中的一样好
•   买了三本，竟然三本都是烂了的！
•   书很新，很划算，在学校买得要原价！