会展英语

出版时间：2011-10  出版社：复旦大学出版社  作者：刘玉珍，张亦琳 编  页数：220  

内容概要

　　《复旦卓越高职高专英语教材：会展英语》随着中国社会经济的飞速发展，中国会展业以年均近20％的速度递增。作为一种新的经济现象和经济发展增长点，“会展经济”已经引起了社会的广泛重视。在中国，会展经济属于朝阳产业，孕育着巨大的生机和潜力。会展业对人才的需求日益增长，对从业人员的要求也逐渐提高，不仅要求从业人员具备贸易、管理、法律法规等方面的知识和解决问题的能力，还要求他们具备较强的语言能力，包括外语的运用和沟通能力。

书籍目录

Unit 1 开闭幕式Unit 2 商业赞助Unit 3 招展招商Unit 4 预订展台Unit 5 就展位议价Unit 6 展会服务Unit 7 客户调查Unit 8 展后物流Unit 9 会后旅游Unit 10 展会评价Key to ExercisesAudio Scripts

章节摘录

　　At the mention of sponsorship，many people immediately think of donations，pubic welfare andcharity.In fact，this is a misunderstanding of the concept of sponsorship.What is sponsorship? The firstdefinition of sponsorship is made by Meenaghan.He said in 1983：“Sponsorship is that a commercialin stitution wants to achieve some kind of commercial purposes to provide financial or charitable supportof the activities.”This definition of sponsorship has been widely recognized in the eady study Corporate sponsorship is a win-win investment business activity which is an in-depth resource for docking and cooperadon between the host and the sponsor.Enterprises sponsor a social activityor sporting events through cash，objects，manpower，technical and other ways to obtain the title，theorganizers，CO-designated products，rights and interests.And then they build a platform as a fulcrumto conduct a series of marketing campaigns.The aim is to achieve good social effects and economic efficiency，enhance corporate brand awareness and reputation and create good survival and development environment for enterprises. 　　……