国际商务英语

出版时间:2010-10  出版社:复旦大学  作者:周维家//葛萍  页数:168  字数:203000  

内容概要

《国际商务英语》融英语语言知识及技能和国际商务知识及技能于一体,力求将语言技能的培养和专业知识的学习有机地结合起来,从题材到形式尽量满足适用性和应用性的要求,以提高学生的商务英语交际能力。本教材共分十个单元,主要内容有:初次见面介绍及问候、工作面试、电话交流、宴请娱乐活动、公司介绍、市场营销、产品介绍、定价、零售和批发业务及广告宣传。每单元由“听说”、“课文”和”练习”三部分组成。“听说”部分的内容较贴近生活,易于学生理解、交流,并与单元主题内容相符。听力练习的形式有多项选择、缺格填空、回答问题、判断对错等;口语练习的形式有双人讨论、小组讨论等互动练习,以激发学生对本单元的学习兴趣。为了便于教学和自学,本教材对词汇和一些知识难点和要点作了较为详细的介绍,每课课文后面还附有大量练习,以供选用。此外,书后附有总词汇表、各课练习答案及听力原文,方便读者自学和查阅。  本教材主要适用于实践型本科和高职高专课堂教学,同时又可用作在职人员英语培训教材,也适合具有相应英语程度者自学或作为课外阅读材料使用。

书籍目录

unit one introduction and greeting  part one listening & speaking   I  listening tasks   II speaking tasks  part two text: introduction and greeting in business  new words & expressions  exercises unit two job interview  part one listening & speaking  I listening tasks  II speaking tasks  part two text: interview preparation  new words & expressions  notes  exercises unit three business telephone manners  part one listening & speaking  I listening tasks  II speaking tasks  part two text: business telephone manners  new words & expressions  exercises unit four entertainment  part one listening & speaking  I listening tasks  II speaking tasks  part two text: entertaining business guests at home  new words & expressions  notes  exercises unit five company  part one listening & speaking  I listening tasks  II speaking tasks  part two text: the largest fast food service company  new words & expressions  ote  exercises  unit six marketing  part one listening & speaking  I listening tasks  II speaking tasks  part two text: the role of marketing & marketing mix  new words & expressions  notes  exercises unit seven products  part one listening & speaking  I listening tasks  II speaking tasks  part two text: consumer products & industrial products  new words & expressions  notes  exerci'ses unit eight pricing  part one listening & speaking  I listening tasks  II speaking tasks  part two text: pricing objectives & terms used to describe price  new words & expressions  notes  exercises unit nine retailing & wholesaling  part one listening & speaking  I listening tasks  II speaking tasks  part two text: retailing & wholesaling  new words & expressions  notes  exercises unit ten advertising  part one listening & speaking  I listening tasks  II speaking tasks  part two text: history & roles of advertising  new words & expressions  notes  exercises  appendix i vocabulary and expressions  appendix ii reference answers to the exercises  appendix iii tapescripts  references

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    国际商务英语 PDF格式下载


用户评论 (总计3条)

 
 

  •   书很便宜,当做教科书在用,很好
  •   缺陷就是没有参考译文。录音读得太快,间歇时间太短。英音!
  •   其实很简单,如果英语不错的话建议不要买这本书,水平有点低
 

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