国际商务英语

出版时间：2010-10  出版社：复旦大学  作者：周维家//葛萍  页数：168  字数：203000  

内容概要

《国际商务英语》融英语语言知识及技能和国际商务知识及技能于一体，力求将语言技能的培养和专业知识的学习有机地结合起来，从题材到形式尽量满足适用性和应用性的要求，以提高学生的商务英语交际能力。本教材共分十个单元，主要内容有：初次见面介绍及问候、工作面试、电话交流、宴请娱乐活动、公司介绍、市场营销、产品介绍、定价、零售和批发业务及广告宣传。每单元由“听说”、“课文”和”练习”三部分组成。“听说”部分的内容较贴近生活，易于学生理解、交流，并与单元主题内容相符。听力练习的形式有多项选择、缺格填空、回答问题、判断对错等；口语练习的形式有双人讨论、小组讨论等互动练习，以激发学生对本单元的学习兴趣。为了便于教学和自学，本教材对词汇和一些知识难点和要点作了较为详细的介绍，每课课文后面还附有大量练习，以供选用。此外，书后附有总词汇表、各课练习答案及听力原文，方便读者自学和查阅。　　本教材主要适用于实践型本科和高职高专课堂教学，同时又可用作在职人员英语培训教材，也适合具有相应英语程度者自学或作为课外阅读材料使用。

书籍目录

unit one introduction and greeting 　part one listening & speaking 　 I  listening tasks 　 II speaking tasks 　part two text: introduction and greeting in business 　new words & expressions 　exercises unit two job interview 　part one listening & speaking 　I listening tasks 　II speaking tasks 　part two text: interview preparation 　new words & expressions 　notes 　exercises unit three business telephone manners 　part one listening & speaking 　I listening tasks 　II speaking tasks 　part two text: business telephone manners 　new words & expressions 　exercises unit four entertainment 　part one listening & speaking 　I listening tasks 　II speaking tasks 　part two text: entertaining business guests at home 　new words & expressions 　notes 　exercises unit five company 　part one listening & speaking 　I listening tasks 　II speaking tasks 　part two text: the largest fast food service company 　new words & expressions 　ote 　exercises 　unit six marketing 　part one listening & speaking 　I listening tasks 　II speaking tasks 　part two text: the role of marketing & marketing mix 　new words & expressions 　notes 　exercises unit seven products 　part one listening & speaking 　I listening tasks 　II speaking tasks 　part two text: consumer products & industrial products 　new words & expressions 　notes 　exerci'ses unit eight pricing 　part one listening & speaking 　I listening tasks 　II speaking tasks 　part two text: pricing objectives & terms used to describe price 　new words & expressions 　notes 　exercises unit nine retailing & wholesaling 　part one listening & speaking 　I listening tasks 　II speaking tasks 　part two text: retailing & wholesaling 　new words & expressions 　notes 　exercises unit ten advertising 　part one listening & speaking 　I listening tasks 　II speaking tasks 　part two text: history & roles of advertising 　new words & expressions 　notes 　exercises 　appendix i vocabulary and expressions 　appendix ii reference answers to the exercises 　appendix iii tapescripts 　references

用户评论 (总计3条)

•   书很便宜，当做教科书在用，很好
•   缺陷就是没有参考译文。录音读得太快，间歇时间太短。英音！
•   其实很简单，如果英语不错的话建议不要买这本书，水平有点低