出版时间:2009-7 出版社:复旦大学出版社 作者:刘文国 编 页数:338
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前言
本书是以英文方式介绍金融产品和服务为主要内容的书籍,具体内容涉及金融的基本概念、商业银行和服务、货币市场、外汇市场、资本市场和保险市场产品和服务等。 当前我国的金融市场上,金融机构、金融工具和金融创新正处于新的发展阶段,金融业对其工作人员的英语水平也提出了更高的要求。编写一本可以在学习英语的同时也增加金融知识特别是熟悉常用的技术术语就显得十分必要,教材在选材上考虑到金融领域技术的新发展和新动向,也考虑了教材的实用性和新颖性。 本教材是为本科教学需要编写的,内容涵盖了金融学的主要方面,教材内容从介绍金融学专业学生在不同工作岗位应掌握的基本技能开始,到金融衍生工具的使用,内容新颖实用。 随着金融产品特别是衍生品的广泛使用,本书对第一版的内容进行了较大调整,增加了商业银行和服务、期权和互换等内容,并对一些章节进行了修订,使本书更显实用性。 本书6个主题共分16章。首先介绍金融的定义。接着介绍了货币市场、商业银行的产品和服务、中央银行的功能和货币政策。第三个主题是外汇市场和汇率,主要介绍外汇市场的功能和汇率的基本知识。第四个主题是企业融资、技术和财务报表阅读,负债融资和权益融资的区别是主要内容,财务报表部分主要介绍了如何阅读资产负债表和利润表。第五个部分是介绍资本市场,主要内容有投资的基本技术,包括债券、股票、共同基金、期货、期权和互换。最后介绍了保险市场和产品。 我们要特别感谢上海金融学院的领导和有关教师及复旦大学出版社对本书的写作和出版给予的大力支持和帮助,在此,还要感谢对本书提出意见的各位读者。 由于专业知识水平有限,本书难免存在一些不足和遗漏,作者真诚地希望读者提出宝贵意见,以利于今后教材的修订工作。 编者的电子邮箱为:wenguoliu@gmail.com。
内容概要
本书共分16章,内容涵盖了金融学的主要方面,本书以金融学的基本概念为主要内容,介绍了金融职业员工应具备的技能、商业银行和服务、货币市场、外汇市场、资本市场和保险市场产品的基本知识。本书在衍生金融工具方面主要介绍了期货、期权和互换的基本概念和知识。 本书内容新颖实用,适合大专院校的金融、保险和投资专业学生使用。
书籍目录
Chapter 1 Finance Learning Objectives Summary Vocabulary and Expressions Notes Exercises Reading Materials: Financial ServicesChapter 2 Careers in Commercial Banking Learning Objectives Summary Vocabulary and Expressions Notes Exercises Reading Materials: Careers in Investment BankingChapter 3 Money Market Learning Objectives Summary Vocabulary and Expressions Notes Exercises Reading Materials: Money ManagementChapter 4 Commercial Banks and Services Learning Objectives Summary Vocabulary and Expressions Notes Exercises Reading Materials: Internet BanksChapter 5 Central Bank Learning Objectives Summary Vocabulary and Expressions Notes Exercises Reading Materials: The People's Bank of ChinaChapter 6 The Foreign Exchange Market Learning Objectives Summary Vocabulary and Expressions Notes Exercises Reading Materials: Foreign Exchange SpreadsChapter 7 Business Financing Learning Objectives Summary Vocabulary and Expressions Notes Exercises Reading Materials: Financing Through FranchisingChapter 8 Financial Statements Leaming Objectives Summary ……Chapter 9 IvestmentsChapter 10 Bond BasicsChapter 11 Mutual FundsChapter 12 Stocks BasicsChapter 13 Futures MarketsChapter 14 OptionsChapter 15 SwapsChapter 16 InsuranceReferences
章节摘录
Equity financing requires that you sell an ownership interest in the business in exchange for capital.The most basic hurdle to equity financing is finding investors who are willing to buy into your business;however,the amount of equity financing that you undertake may depend more upon your willingness to share management control than upon the investor appeal of the business.By selling equity interests in your business,you sacrifice some of your autonomy and management rights. The effect of selling a large percentage of the ownership interest in your business may mean that your own investment will be short-term,unless you retain a majority interest in the business and control over future sale of the business.of course.many small business operators are not necessarily interested in maintaining their business indefinitely,and your personal motives for pursuing a small business will determine the value you place upon business ownership.Sometimes the bottom line is whether you would rather operate a successful business for several years and then sell your interests for a fair profit,or be repeatedly frustrated in attempts at financing a business that cannot achieve its potential because of insufficient capital.
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