大学商贸英语谈判教程

出版时间：2008-1  出版社：上海复旦大学  作者：黄庐进，王晓光主  页数：326  字数：409000  
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内容概要

《大学贸务英语谈判教程》系“大学商贸英语教程”系列之一。　　本教程系大学本科商贸英语谈判教学用书（配有参考译文和答案），集商贸谈判的基本概念、理论知识及实践技巧为一体，涉及商贸活动的各大环节。　　本教程具有以下三个方面的特点：商贸理论与英语学习有机结合；成功谈判与提高英语会话能力相辅相成；将商贸理论和谈判技巧植入实例之中。另外，在本教程再版之际，根据学习者反馈的信息，作了必要的修订，给出了课文、对话、案例等的参考译文，也对课文后提出的相关问题作了引导性的回答。

书籍目录

PART ONE TEXTS 　Unit One　　Lesson One Introduction 　　　SectionⅠ Readings 　　　　Article1 Introduction to Negotiation 　　　　Article2 Impressive Behavior 　　　SectionⅡDialogs 　　　　Dialog1 Introducing 　　　　Dialog2 Receiving A Call 　　　SectionⅢ Exercises 　　　　Mini Case1 Introducing the Firm to the Potential Customer 　　　　Mini Case2 Finding A Suitable Chinese Tourism Agency 　　Lesson Two Reception 　　　SectionⅠ Readings 　　　　Article1 Negotiation ProcessⅠ 　　　　Article2 At the Airport 　　　SectionⅡDialogs 　　　　Dialog1 Meeting the Potential Customer 　　　　Dialog2 Arriving at the Hotel 　　　SectionⅢ Exercises 　　　　Mini Case1 Meeting at the Airport 　　　　Mini Case2 On theWay to the Hotel 　　Lesson Three Visiting A Factory 　　　SectionⅠ Readings 　　　　Article1 Negotiation ProcessⅡ 　　　　Article2 The Physical Preparation 　　　SectionⅡDialogs 　　　　Dialog1 Showing Around the Factory 　　　　Dialog2 Visiting theWorkshop 　　　SectionⅢ Exercises　　　　Mini Case1 Showing Around the Plant 　　　　Mini Case2 Showing Around the Offices 　　Lesson Four ExhibitionⅠ 　　　SectionⅠ Readings 　　　　Article1 Negotiation ProcessⅢ 　　　　Article2 What Exhibitors Are Thinking 　　　SectionⅡDialogs 　　　　Dialog1 Talking with the Organizer 　　　　Dialog2 Making A Telephone Call 　　　SectionⅢ Exercises 　　　　Mini Case1 Receiving A Letter of Invitation 　　　　Mini Case2 Trying to Know More About the Show　　Lesson Five ExhibitionⅡ 　　　SectionⅠ Readings 　　　　Article1 Negotiation ProcessⅣ 　　　　Article2 Exhibition Booths 　　　SectionⅡDialogs 　　　　Dialog1 Planning to Participate in An ExhibitionⅠ 　　　　Dialog2 Planning to Participate in An ExhibitionⅡ 　　　SectionⅢ Exercises 　　　　Mini Case1 Participating in An Indian Trade Fair 　　　　Mini Case2 Discussing AboutA Decorating Project 　　Lesson Six MarketingⅠ 　　　SectionⅠ Readings 　　　　Article1 Integrative Negotiation and Distributive Negotiation 　　　　Article2 Seven Decision-Making Biases 　　　SectionⅡDialogs 　　　　Dialog1 Introducing A New ProductⅠ 　　　　Dialog2 Introducing A New ProductⅡ 　　　SectionⅢ Exercises 　　　　Mini Case1 Wanting to SellNew Products 　　　　Mini Case2 Talking Abou tOpening An Outlet 　　Lesson Seven MarketingⅡ 　　　SectionⅠ Readings 　　　　Article1 How to NegotiateⅠ 　　　　Article2 Negotiation Dilemma　　　SectionⅡDialogs　　　　Dialog1 Discussing AboutA TV CommercialⅠ 　　　　Dialog2 Discussing AboutA TV CommercialⅡ 　　　SectionⅢ Exercises　　　　Mini Case1 Talking About theWays to Design and Make A New TV Commercial 　　　　Mini Case2 Discussing About theWays to Launch An AdvertisementCampaign　　Lesson Eight Logistics 　　　SectionⅠ Readings 　　　　Article1 How to NegotiateⅡ 　　　　Article2 Why Outsourcing Isn't Always the Best Answer 　　　SectionⅡDialogs 　　　　Dialog1 Discussing About the OutsourcingⅠ 　　　　Dialog2 Discussing About the OutsourcingⅡ 　　　SectionⅢ Exercises 　　　　Mini Case1 Talkingwith A Potential Customer 　　　　Mini Case2 Introducing the Firms ……PART TWO REFERENTIAL TRANSLATIONS AND ANSWERS 附录 Background know ledge 参考文献