欧美概况与跨文化商务交际视听说

出版时间：2010-8  出版社：浙江大学出版社  作者：潘竞贤,张兴龙  页数：217  
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内容概要

本书旨在帮助21世纪的英语学习者在国际交往日益频繁的今天，进一步增强文化意识和跨文化意识，发展跨文化交际能力，以便在已成为“地球村”的世界上，在与他人的交往中能够如鱼得水、应付自如。选取的大部分试听材料体现了与时俱进的教学理念，尽可能体现教材的“时代感、新鲜感、成就感”。如奥巴马总统访华时在上海对话中国青年大学生的视频听力材料和当今世界形势的各种英语新闻等，让学生学到原汁原味的地道的英语口语。同时选取了一些名人英语演讲，从大学生创业的角度，激发他们的拼搏精神和积极向上的精神，如苹果电脑总裁在斯坦福大学的演讲所叙述的坎坷经历和成功的案例对当今大学生的创业有很好的启发作用。

作者简介

潘竞贤，管理学者。群峰教育集团高级管理咨询顾问，苏州群峰企业家创新发展研究院国学管理研究中心副主任。著有《培训管理工具箱》、《你离梦想有多远》、《行动力：卓有成效的行动指南》、《激发力：打造激情四射的团队》、《你该如何工作•技能篇》、《松下幸之助管理日志》等。
张兴龙，男，本科和硕士就读于南京师范大学，博士就读于上海师范大学人文与传播学院，现在国内某大学任教，主要研究方向为国学与管理、中国文化诗学、都市文化学、文化产业学。迄今已经在国内核心及省级刊物发表学术论文60余篇，主持省市级科研课题多项，参与编写教材、著作多部。

书籍目录

Chapter One History of Great Britain  Unit 1 The Origin of the English Nation  Unit 2 Britain and Roman Empire  Unit 3 Anglo-Saxon Britain  Unit 4 Rise and Fall ofDanish Rule in Britain  Unit 5 Norman Conquest  Unit 6 The Crusades and Richard the Lionheart  Unit 7 Charter and Parliament(1215-1485)  Unit 8 The Hundred Years'War(1337-1453)  Unit 9 The Wars ofRoses and the Tudor Monarchy  Unit 10 The Stuarts r1603-1649)  Unit 11 English Civil War(1642-1660)  Unit 12 Trade with China  Unit 13 Exploration in Oceania(1642-1820)  Unit 14 The British Empire in India，Africa and Latin America  Unit 15 Australia Britain's Colony for Expelling Theft Criminals  Unit 16 Industrial Revolution and Chartist Movement in Britain  Unit 17 The British Empire(1815-1913)Reached Its Height  Unit 18 Britain Withdrew from Palestine(1948-1949)  Unit 19 British Commonwealth(1914-1949)  Unit 20 British Government and Politics  Examination on Chapter OneChapter Two History of America  Unit 1 Ancient Civilization of America  Unit 2 Colonial America (]600-]700)  Unit 3 The Founding of the USA (]763-1789)  Unit 4 The End of Slavery (1792-1888)  Unit 5 American Civil War (186]-1865)  Unit 6 USA: the Plains Wars (1849-1913)  Unit 7 Further Immigration to America  Unit 8 The Great Depression (1929-1939)  Unit 9 The United Nations (1945-1948)  Unit 10 The End of the Cold War (1945-1989)  Unit 11 Space Exploration 0957-2000)  Unit 12 America and Wars in the Middle East  Unit 13 American Government and Politics  Unit 14 National Economy of the United States  Examinati on Chapter TwoChapter Three A Brief Introduction to Intercultural Business Communication  Unit 1 The European Union (EU) and Its Emblem  Unit 2 Trade Relationship between China and Western Countries in 2010 Shanghai Exposition  Unit 3 Trade Relationship between China and the United States  Unit 4 Trade Relationship between China and Canada  Unit 5 Trade Relationship between China and Central-South America  Unit 6 Chilean President Cuts Ribbon for Chile's Pavilion in Shanghai  Unit 7 China, Britain Develop Stronger Relations  Unit 8 China Has Become the Main Export Market for French Wine  Unit 9 Friendship between China and Italy since Qing Dynasty  Unit 10 Siemens Confident of Maglev Train Deal with China  Unit 11 China, Austria Seek Stronger Ties with Five Deals  Unit 12 Trade Relationship between China and Holland  Unit 13 Luxemburg, Green Heart of Europe  Unit 14 China-Denmark Trade Grows Fast  Unit 15 Trade Relationship between China and Sweden since 1730s  Unit 16 Switzerland Pavilion  Unit 17 Spain Pavilion and Its Culture  Unit 18 Deepened Trade and Economic Cooperation between China and Arab States  Unit 19 Israel Will Highlight Innovation in Its Pavilion  Unit 20 China-Singapore Economic Cooperation Forum  Unit 21 China and Japan's Relationship  Examination on Chapter ThreeChapter Four Intercultural Business Communication and Commerical  Unit 1 America Is Seeing a Challenge from China  Unit 2 EU-Comprehensive Strategic Partner of Cooperation  Unit 3 Regional Economic Cooperation to Seek Mutually Beneficial Win-win Situation  Unit 4 Multilateral Cooperation in Disaster Relief to Express Humanitarian Care  Unit 5 Current Global Economy  Unit 6 Mandarin Is Bound to Increase Its Global Influence

章节摘录

插图：Crowell died in 1658 and his son succeeded him as Lord Protector, but complicatedcontradictions and power struggle soon forced his son to abdicate. This led to the formation of anew parliament composed of both Houses. The new parliament soon started negotiations with theson of Charles I. Subsequently, the son of Charles I mounted the throne and became known asCharles II, putting an end to the Commonwealth. Though Charles II dug out Croweil's remains toavenge his father, he was on the whole a man of shrewdness. He was in favor of cooperation withParliament because he knew that he owed his crown to Parliament. He supported religioustolerance instead of persecution. His practical attitude enabled England to experience anotherperiod of peace and develop.Upon the death of Charles II, his youngerbrother James succeeded the throne andbecame known as James II. He was unpopular,the Parliament decided to dethrone the king.They negotiated with James II's daughter Maryand son-in-law William to be joint sovereigns,with William known as William III. This wasthe so-called Glorious Revolution of 1688. Itwas also known as the White Revolution because it caused no bloodshed.

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《欧美概况与跨文化商务交际视听说》：高职高专商务英语·应用英语专业规划教材

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