商务英语听力

出版时间：2011-7  出版社：武汉大学出版社  作者：程向莉 编  页数：157  
Tag标签：无  

内容概要

《商务英语听力》是针对剑桥商务英语中级和高级证书听力考试的内容和形式，由资深BEC考官编写的一个分册。自2006年出版以来，该书受到了广大考生、读者的好评，第一版已经印刷多次。为了适应考试形式的发展，更加方便和有助于考生备考，编者特将本书进行修订，出版第二版。
《商务英语听力》第二版较之原版有以下显著特点：第一，将应考策略以黑体印刷。考试流程与应考策略以黑体印刷更加醒目，便于读者直接了解商务英语听力中级和高级考试的异同，以及相应的应考对策。第二，题量加大，每一个单元增加一套模拟试题，便于读者选择使用。第三，模拟试题难度加大，增添了与剑桥商务英语听力考试全真题难度一致的题目。第四，更新了部分听力内容，使内容更加贴近近几年的商务英语活动。
本书适合参加BEC考试的考生考前培训、高校商学院、经济学院的学生和一般商务工作者学习英语使用，也是广大英语爱好者提高商务英语能力的好帮手。本书由BEC考官程向莉老师主编。

书籍目录

Ⅰ. BEC 听力题型介绍及应试指导
Ⅱ. Practice Tests
  1. VANTAGE TESTS
    PART ONE
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
    PART TWO
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
    PART THREE
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
  2. HIGHER TESTS
    PART ONE
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
    PART TWO
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
    PART THREE
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
Ⅲ. Tapescripts
  1. VANTAGE TESTS
    PART ONE
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
    PART TWO
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
    PART THREE
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
  2. HIGHER TESTS
    PART ONE
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
    PART TWO
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
    PART THREE
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
Ⅳ. Keys to the Tests
  1. VANTAGE TESTS
  2. HIGHER TESTS
Ⅴ. Appendices 附录

章节摘录

　　It seems a straightforward decision， doesn't it？ Display and selling space in any store is always limited. So a retailer can enhance his profits by doing this. But how？ And which one？ It's back to the same question about pricing and competition. We generally deter- mine what the ideal mix of brand and price should be for a store. And the basic approach we use， is to go through the entire line of products， deleting each in turn， determining the impact this has， then restoring each to the line. Like if you'll remove one of some- thing， what happens to its market share？ Will the customers simply buy the competing product closest in price， or do they stay with the brand but move to the next product up or down in the line？ Or do they go elsewhere to find the product？ We had a store manager who carried among other things seven different brands of electric mixers. We started with the brand A mixer， which had a 10.6 percent market share. When we eliminated it from the line， we found that 4.2 percent of the customers went to one model from brand B， but the remaining 6.4 percent was split among three different models from brand C. Well， brand D to G ran unaffected.

用户评论 (总计7条)

•   还没开始听，不过应该不错
•   书还没用，不过应该可以把....
•   加强听力练习，还是不错的。只是这本书的听力是美音的，而BEC是出自英国的考试，对于适应英音的，这本书并不够~还是多做真题
•   这本书其实还不错， 一开始以为会和真题的感觉差距很大， 其实还是很接近真题的。而且切实对听力却是有点提高。
•   题量比较大，适合练习。。。。
•   这本书装订很精致，内容还未来得及看。
•   为什么光盘里的听力内容只有一半，太坑爹了。。。。。。