出版时间:1997-8 出版社:中山大学出版社 作者:何维湘
内容概要
本书是一本商务英语写作的参考指导书。主要根据英美出版的教材和书刊,介绍各类商务英语应用文的撰写方法,并配以实例和练习。全书共有九个单元,内容包括:绪论(商务写作的特点、基本写作技巧),业务信函(格式、结构、信封的写法),业务信函的策略,求职函和履历,个人业务信函,其他形式应用文,电报,电传和合同。本书可作为大专院校商务英语应用文写作课教材,也可供大学生、研究生、外资合资企业和涉外单位工作人员自学和参考。
书籍目录
Chapter One Introduction Section 1 Common Characteristics of Effective Business Writing Section 2 Basic Writing SkillsChapter Two Business Letters Section 1 Business Letter Formats Section 2 Structural Parts of Business Letters Section 3 Addressing the EnvelopeChapter Three Strategies for Business Correspondence Section 1 Direct Pattern Outline for Good or Neutral News Letters Section 2 Indirect Pattern Outline for Bad News Letters Section 3 Persuasive LettersChapter Four Types of Business Letters Section 1 Letters of Requests, Inquiries and Replies Section 2 Status Inquiries Section 3 Order Letters and Acknowledgement Letters. Section 4 Payment and Shipment Section 5 Letters of Complaint, Claim and AdjustmentChapter Five Application Letters and Resumes Section 1 Cover Letters Section 2 ResumesChapter Six Personal Letters in Business Section 1 Letters of Appreciation Section 2 Letters of Congratulations Section 3 Letters of Introduction Section 4 Letters of Invitation Section 5 Letters of Acceptance Section 6 Letters of Declination Section 7 Letters of Sympathy Section 8 Letters of Apology Section 9 Letters of Recommendation Chapter Seven Other Forms of Business Communication. Section 1 Memorandums Section 2 Social Invitations Section 3 Notes Section 4 Notices Section 5 Agenda Section 6 Minutes Section 7 Reports and Proposals Section 8 Job DescriptionChapter Eight Telegram, Telex and Fax Section 1 Telegram Section 3 The Fax Section 4 E-mailChapter Nine Oontraet
图书封面
评论、评分、阅读与下载