出版时间:2011-8 出版社:南京大学出版社 作者:詹书权,王艳蓉 编 页数:196
内容概要
《21世纪立体化高职高专规划教材·英语系列:商务英语函电基础与实训》充分体现“以就业为导向,以能力为本位”的高职高专课程教学指导思想,按照教学与考证相结合、基础理论教学与实训教学相结合、章节实训与阶段综合实训相结合的编写原则,全书分为基础学习l,基础学习2,综合实训1,综合实训2四个部分,涵盖了商务函电磋商的全过程。包括函电格式、建立业务关系、询盘、报盘、还盘、交易、合同、支付方式、装运、包装、保险、申诉、索赔、理赔。 《21世纪立体化高职高专规划教材·英语系列:商务英语函电基础与实训》可作为高职高专院校、民办高校、普通本科院校二级学院的商务英语、国际贸易、工商管理等专业的教学用书,也可供成人高校学生、社会从业人员参考阅读。
书籍目录
Part One Basic Learning l—Basic Processes of BusinessCorrespondence(基础学习1——商务英语函电基本流程)Chapter 1 Business Letter Writing(商务信函写作)1.1 Traditional Letter Writing(传统信函写作)1.2 Modem Letter Writing(现代信函写作)Chapter 2 Establishing Business Relationships and Inquinng About Credit Reference(建立业务关系和资信调查)2.1 Self-introduction(自我介绍)2.2 Credit Reference(资信调查)Chapter 3 Inquiry,Offer and Counter-offer(询盘、发盘和还盘)3.1 Request for Quotation(询价信)3.2 Inquiry(询盘)3,3 Offer(报盘)3.4 Counter-offer(还盘)Chapter 4 Transaction(交易)4.1 Acknowledgement,Acceptance and Declining(认收、接受和拒绝)4.2 Initial Order,Order Placing and Repeated Order(试订、下单和续订)4.3 Delay in Delivery and Order Canceled(延误、取消订单)Chapter 5 Contract(合同)5.1 SMes Confirmation(销售确认)5.2 Purchase Contract(购货合同)5.3 Sending Contract(寄送合同)Part Two Basic Learning II-Supplementary Processes ofBusiness C0rrespondence(基础学习2——商务英语函电补充流程)Chapter 6 Terms of Paymenl(支付方式)6.1 Collection(托收)6.2 Letter of Credit(信用证)6.3 Amending a Letter of Credit(修改信用证)Chapter 7 Shipment(装运)7.1 Shipping Instruction and Shipping Advice(装船指示和装船通知) 7.2 Shipment(装船)Chapter 8 Packing(包装)Chapter 9 Insurance(保险)Chapter 10 Complaints,Claims and Settlement(申诉、索赔和理赔)10.1 Complaints(申诉)10.2 Claims(索赔)10.3 Settlement(理赔)Part Three Comprehensive Simulation Practice I—Practiceof Basic Learning I(综合实训1——对基础学习1的实训)Chapter 11 Practice of Basic Learning l(对基础学习1的实训)Content(实训内容)Objectives(实训目标)Guidelines(实训指导)Simulation Tasks(实训任务)Part Four Comprehensive Simulation PracticeII-Practiceof Basic Learning ll(综合实训2——对基础学习2的实训)Chapter 12 Practice of Leaming II(对基础学习2的实训)Content and Objectives(实训内容与目标)Guidelines(实训指导)Simulation Tasks(实训任务)References
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