商务交际英语（上）

出版时间：2004-1  出版社：中央广播电视大学出版社  作者：（美）亨森，（美）米恩斯　著，杨启宁，崔松　改编  页数：210  

内容概要

　　英语在国际商务活动中起着非常重要的作用。掌握用英语进行商务交际的能力，有利于在激烈竞争中占有先机，反之，将可能面临挫折和失望。“商务交际英语”课程选用《商务交际英语》作为教材，它涵盖了商务交际活动中的基本知识和技能，如：信函、备忘录／便笺、电子邮件和报告的写作技巧等，此外，《商务交际英语(上)》还讲授了一些当代商务理念、职业道德规范、批判性思维能力和团队精神，以及图表的运用、技术文件写作、客户服务、演示与会议、求职和多元文化工作环境中的交际等。

书籍目录

Preface
Acknowledoments
Commmcatino in Your Life
Communicatino in a Diverse Workplace
Writing with Style
Writing Memos and E-mail
Writing Letters to Your Clients and Customers
Writing Reports: A Complex Process Made Easy
Index to Vocabulary List
Answers to Checkpoinls
Solutions to End -of-Section Discussion Ouestions
Documenting other Sources: Citation Styles

章节摘录

　　The Message　　A message is composed of a set of symbols. These symbols can be verbalor nonverbal. Verbal symbols are words used when speaking or writing.Letters, memorandums, reports, brochures, catalogs, manuals, and annualreports are composed of verbal symbols. These symbols are also usedwhen speaking face-to-face or on the telephone, participating in aconference or meeting, or delivering a speech.　　Nonverbal symbols such as gestures, posture, facial expressions,appearance, time, tone of voice, eye contact, and space alwaysaccompany verbal symbols. Whether you realize it or not, you usenonverbal symbols to send and determine attitudes.　　All messages contain nonverbal symbols that help the receiverinterpret verbal symbols. If verbal and nonverbal symbols conflict,receivers generally believe the nonverbal symbols over the verbalsymbols. For example, a sales representative may say that your accountis very important but then keeps you waiting. The representativesnonverbal communication may cause you to question the representativessincerity, and you may decide to take your business elsewhere.

用户评论 (总计4条)

•   应该会比较实用。
•   我是就着网上的视频一起学习的，很实用的一本书
•   内容不错，写的清楚
•   太慢了，快递员态度差，