国际商务交际第二册

出版时间：2004-1  出版社：中央广播电视大学出版  作者：格菲  页数：466  字数：569000  
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内容概要

《国际商务交际》是根据美国South-western college Publishing出版的Business communication-process & Product改编的，考虑到具有中等英语水平的读者学习的需要，对内容做了某些调整和删节，每个Chapter之后补充了Words & Notes。这套商务英语教材从不同的侧面系统介绍了商务活动中常用的交际手段和交际技巧。全套书分同1、2册，本书为第2册。   第2册内容包括：7、商务信函；8、备忘录和电子邮件；9、说服和促销售函；10、拒绝信函；11、企划报告和调研；12、求职信函及相关文书。

书籍目录

CHAPTER 7 ROUTINE LETTERS AND GOODWILL MESSAGES  Case Study:Communication in Process:Ben Jerry's uses Routine Letters to Sweeten Relations With Customers  Strategies for Routine Letters  Direct Request Letters  Checklist for Writing Direct Requests  Direct Reply Letters  Ethical Insights:Using Cautionin Writing Letters of Recommendation  Recommendation  Checklist for Writing Direct Replies  Writing Winning Goodwill Messages  Checklist for Writing Goodwill Messages  Writing Intemational Letters  Case Study:Process to Product:Applying Your Skills at   Ben Jerry's   Summary of Leaming Bbjectives Chapter Review  Critical Thinking  Activities  WORDS nOTESCHAPTER 8  ROUTINE MEMOS AND EMAIL MESSAGES  Case Study:Communication in Process:Getting Facts on Record at Shore Memorial Hospital  Writing Routine Memos and E-Mail Messagrs  Tech Talk:Not exactly a Paperless Office,But close  Using Email Effectively  Career Coach:E-Mail Netiquette-Courtesy in Cyberspace  Kinds of Memos  Case Study:Process in Progress:Shore Memorial Hospital Revisited  Checklist for Wrting Routine Memos and E-mail Messages  Case Study:Process to Product:Applying Your Sklls at Shore Memorial Hospital  Summary of Leaming Obijectives  Chapter Review  Critiacal Thinking  Activities  Word NotesCHAPTER 9 PERSUASIVE AND SALES MESSAGES  Case Study:Communication in Process:Amazon.com Learns How to Persuade its Web Customers  Learns How TO persuade Its Web Customers  Stategies for Making PERSUASIVE rEQUESTS  Career Coach:Seven Rules Every Persuader Should Know  Ethical Insights:What's Fair in Persuasion?Avoiding Common Logical Fallacies  Writing Successful Persuasive Requests  Case Srudy:Process in Progress:Amazon.com Revisited  Checklist for Making Persuasive Requests  Planning and Composing Sales Letters  Dveveloping Persiuasive News Releases  Case Study:Process to Product:Applying Yours Sklls  Amaxzon.com  Summary of Learning Objectives  Chapter Review  Critical Thinking  Activities  Words NotesCHAPTER 10 NEGATIVE MESSAGES……CHAPTER 11 REPORT PLANNING AND RESEARCHCHAPTER 12 EMPLOYMENT COMMUNICATIONWords Notes

章节摘录

　　Frntloading in the Opening. You should begin everyday messages in a straight-forward manner by frontloading the main idea. State immediately why you are writ-hag so that the reader can anticipate and comprehend what follows. Remember, everytime a reader begins a message, he or she is thinking, "Why was this sent to me？~"What am I to do？"　　Some writers make the mistake of organizing a message as if they were tellinga story. They start at the beginning and follow the same sequence ha which theythought through the problem. This means reviewing the background, discussing thereasons for action, and then requesting an action. Most business letters, though, arebetter written hackwards. Start with the action desired or the main idea. Dont getbogged down ha introductory material, history, justifications, or old-fashioned ~ousi-ness" language.

用户评论 (总计1条)

•   老师推荐的好教材，实用!