环球商务英语

出版时间：2001-7  出版社：中央广播电视大学出版  作者：商务英语课程组编  

内容概要

《环球商务英语》（World Class English for Business）是从英国开放大学（Open University）引进改编的适合以自学为主的商务英语用书，该教材深入浅出地介绍了一些当代商务理念和国际商务惯例，以及英语国家的商务文化。全书共有8个教学模块（Module），分为1、2两册，并配有9盘录音带。

书籍目录

《环球商务英语》上册Module plansModule 1 Change and the company  Unit 1 How companies operate    Session 1 Dutton Engineering    Session 2 The Structure of organisations    Session 3 Successful Products  Unit 2 Responding to change    Session 4 people and change    Session 5 Describing trends    Session 6 The global market  Unit 3 Ways of wording    Session 7 Telecommutiong    Session 8 Working with regulations    Session 9 WOrking in cyberspace  Unit 4 Pronunciaton and review    Session 10 Pronunciation    Session 11 Review    Session 12 Communicative activities    AnswersModule 2 The Custimer  Unit 1 Customer serivce    Session 1 Planning improvemens to customer service    Session 2 Formulating customer service policy    Session 3 Briefing staff about customer policy  Unit 2 Customer feedback    Session 4 Finding out what customers think - 1 Face-to-face interviews    Session 5 Finding out what customers think - 2 On the telephone    Session 6 Finding out what customers think - 3 Written questionnaires  Unit 3 Total Quality Management    Session 7 What is Total Quality Management    Session 8 Who is involved in Total Quality Management?    Session 9 How is Total Quality Management Managed?  Unit 4 Pronunciaton and review    Session 10 Pronunciation    Session 11 Review    Session 12 Communicative activities    AnswersModule 3 FinanceModule 4 A new productTranscriptSelf-AssessmentGlossaryAcknowledgements

章节摘录

插图：We do have a lot of expressions in English like 'please'or 'I'm sorry to trouble you but ' or 'Would you mindterribly ' or 'I'm afraid'. Erm, I think a lot of this is to do with the fact that in English, if l'm talking to you, I'mtalking to you. l've only got the one form, you, whe therit's 'you' singular and I know you very well, whether it's'you' and l'm talking to my dog, or whether it's you and l'm talking to the King or Queen. We don't actually,we don't, we don't have the ability that you have in somany languages to show respect with an alternativeform of 'you'. So we overplay the 'please', we overplay the 'thank you', which might seem almost obsequiousl to other people. I stood in a shop recently and I watchedsomebody a lady in a chemist's shop buying someeau de toilette, and apart from saying 'please' about adozen times, as it was being wrapped up, she actuallysaid 'thank you' 25 times. Well, for a Spaniard, or for many other people, that's a little bit over the top, aswe'd say.

编辑推荐

《环球商务英语(套装共2册)》是由中央广播电视大学出版社出版的。

用户评论 (总计2条)

•   刚买的，从外包装到书的装订，看着就是盗版
•   很正点的一套书,对商务人士很有帮助!很久没有摸英语的人就不要看了,比较实用!