会展实务英语教程

出版时间：2011-8  出版社：北京师范大学出版社  作者：朱学宁，杨国民，舒立志　主编  页数：254  

内容概要

我国的会展在不同区域的发展是不平衡的，且与欧洲会展发达的国家之间还存有较大差距。近年来德、英、法、美等国会展企业纷纷落户我国，对会展从业人员外语方面的要求日渐趋高。从会展工作实际情景来看，英语在会展活动的组织、服务、接待、营销和谈判等方面都起着至关重要的作用。
学生一旦能够在工作岗位上用英语解决他们遇到的具体问题，反过来又会增强他们使用英语的热情。
《会展实务英语教程》以展会主办方的视角出发进行编写，分为展览和会议两部分。《会展实务英语教程》以展会项目运作流程为主线，体现英语在展会工作中的实际运用。每个单元都以听和读的言语输入作铺垫，为学生的英语口语表达输出做准备，避免简单、空洞的模仿。每个单元都辟有专门的模块讲解展会常用的应用文，使学习者能在听、说、读、写、译方面得到全面均衡的发展。
《会展实务英语教程》内容涉及会展业发展、展览市场调研、展览项目策划、展览广告、展览营销、展览招商、第三方服务合同管理、企业参展、现场管理与服务、展会评估、会议策划及实施、会议现场服务及会后旅游与奖励旅游等方面。
 《会展实务英语教程》每个单元由一个知识模块和五个学习模块组成。
Knowledge
Linking简明扼要讲解本单元涵盖的知识要点；Warming-up模块，通过讨论、匹配和听音来热身；Things to Read
and Translate模块，引导学生研读主课文，完成阅读理解、专业词汇匹配和翻译等练习，积淀言语输出的素材；Listening
and Speaking模块，强化学生的听写练习、瞬间记忆的复述练习和情境会话能力的培养；Things to
Write模块呈现展会中常见的应用写作，通过例文、模板、写作要点提示和实际动手，培养学生写的能力；Further Things to
Read与Things to Read and
Translate形成补充关系，意在为学生能更多地接触英语，提供与该单元主题相关的素材。书后有词汇和专业术语的总汇，并选取了三个附录：市场调研、参观预注册登记表、问卷调查，以供学习者在需要时参考使用。
《会展实务英语教程》适合已学习了一年基础英语的高职高专学生使用，生词的选取以B级后词汇为依据(个别有特别含义的单词除外)，注音则采用新课标后通用的国际音标形式。
 本书由朱学宁等主编。

书籍目录

Unit 1  Survey of the Exhibition and Convention Industry
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  History of Trade Shows & Exhibitions
  Module 3  Listening and Speaking
  Module 4  Things to Write -- Application Form
  Module 5  Further Things to Read
  Text B  General Introduction of Canton Fair
Unit 2  Market Research on Exhibition Project
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  Prior Research
  Module 3  Listening and Speaking
  Module 4  Things to Write -- Market Report
  Module 5  Further Things to Read
  Text B  What is Market Research?
Unit 3  Planning an Exhibition
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  Steps to Success for Your Exhibition Planning
  Module 3  Listening and Speaking
  Module 4  Things to Write: Exhibition Proposal
  Module 5  Further Things to Read
  Text B  Exhibition Proposals of Art: The Basics
Unit 4  Advertising
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  How Can Trade Show Organizers Promote Trade Shows to
Attract Buyers and Sellers?
  Module 3  Listening and Speaking
  Module 4  Things to Write: Exhibition Guide
  Module 5  Further Things to Read
  Text B  Tell the World Your Exhibiting -- If You Don't,No-one
Else Will!
Unit 5  Sales Promotion 
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A Five Tips for Better E-marketing
  Module 3  Listening and Speaking
  Module 4  Things to Write: Exhibition Invitation (Email)
  Module 5  Further Things to Read
  Text B  Traditional Media is Still the Key to Show Promotion
Unit 6  Inviting Businesses
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
Text A  Five Channels to Attract Visitors to Visit Organizations
and
  Procurement
  Module 3  Listening and Speaking
  Module 4  Things to Write. Invitation Letter
  Module 5  Further Things to Read
  Text B  IJT 2010 Post Shows Report. Quality Buyers Boost
Exhibitor Satisfaction
Unit 7  Contract Management of Third-Party Services
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  Contractor Selection
  Module 3  Listening and Speaking
  Module 4  Things to Write. Contract
  Module 5  Further Things to Read
  Text B  Official Service Contractor (MC2) and Guidelines for
Exhibitor Appointed Contractors
Unit 8  Attending Exhibition
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  What your Exhibition Company can do for you
  Module 3  Listening and Speaking
  Module 4  Things to Write: Company Profile
  Module 5  Further Things to Read
  Text B  Trade Show Success Tip: Train Your Exhibiting Staff
Unit 9  On-site Management and Services
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  On the Fence: The Factors that Most Influence Exhibitors
in the Go/ No-go Decision
  Module 3  Listening and Speaking
  Module 4  Things to Write: Adjustment Letter
  Module 5  Further Things to Read
  Text B  Electricity Safety
Unit 10  Exhibition Assessment
   Knowledge Linking
   Module 1  Warming-up
   Module 2  Things to Read and Translate
   Text A  Understanding Post-exhibit Value Assessment Research
   Module 3  Listening and Speaking
   Module 4  Things to Write: Post-Exhibit Report
   Module 5  Further Things to Read
   Text B  How to Evaluate Exhibits
Unit 11  Planning and Executing a Convention
   Knowledge Linking
   Module 1  Warming-up
   Module 2  Things to Read and Translate
   Text A  Planning of Convention
   Module 3  Listening and Speaking
   Module 4  Things to Write: Minutes
   Module 5  Further Things to Read
   Text B  The Development of Convention History
Unit 12  On-site Service
   Knowledge Linking
   Module 1  Warming-up
   Module 2  Things to Read and Translate
   Text A  Arranging a Conference
   Module 3  Listening and Speaking
   Module 4  Things to'Write -- Opening Speech
   Module 5  Further Things to Read
   Text B  Green Catering Services Company Catering Services for
your Event in China
Unit 13  Post-convention Tour and Incentive Travel
   Knowledge Linking
   Module 1  Warming-up
   Module 2  Things to Read and Translate
  Text A  Meetings and Incentive Travel
  Module 3  Listening and Speaking
  Module 4  Things to Write -- Tour Itinerary
  Module 5  Further Things to Read
  Text B  Incentive Travel Specialists
Glossary
Technical Terms
   Supplementary 1  Market Report of Selected Electrical Home
Appliances
   Supplementary 2  Professional Buyers Pre-registration Form
   Supplementary 3  2010中国旅游分销高峰论坛问卷调查表
参考文献

编辑推荐

　　《高职高专“十二五”规划教材·行业英语系列：会展实务英语教程》以展会主办方的视角出发进行编写，分为展览和会议两部分，内容涉及会展业发展、展览市场调研、展览项目策划、展览广告、展览营销、展览招商、第三方服务合同管理、企业参展、现场管理与服务、展会评估、会议策划及实施、会议现场服务及会后旅游与奖励旅游等方面。

用户评论 (总计4条)

•   我选做下学期用的教材 书的容量很大 听说读写都有训练 在备课的过程中发现很不错
•   送貨服務員很好
•   本来开始还担心在网上买的会和同学在学校买的不同不过还好是一样的，并且送货速度也挺快的，可能我们一次性买的比较多所以出现了缺货，不过分开买也挺快到的，书的质量也很不错
•   对我来说，这本英语还是有点难呀！希望当当能推荐下教辅的书本。感激涕零。。。