出版时间:2012-6 出版社:清华大学出版社 作者:杨昆 编 页数:215 字数:324000
内容概要
本书从突出行业特点、实训特点以及培养应用型人才的总体目标出发,以学习者应用能力培养为主线,结合国际旅游业与北京旅游景点发展的新形势和新特点,依照英语导游服务场景、工作流程和工作要点,主要介绍北京英语导游应具备的专业知识和技能,注重“职业性、交际性、互动性、实效性和实用性”。
本书融入了北京导游英语最新的教学理念,突出“以任务为导向,以学生为核心”的教育模式,教师的作用不再体现为系统地传授知识,而是“启发”和“指导”
学生自主学习,创造性地学习,从而能够充分提高学生的综合素
质、业务水平、服务技能,尽快适应职业岗位。
本书既可以作为旅游职业院校旅游专业和英语专业的教材,也可以作为高等教育自学考试、成人教育、职业教育教材,以及旅行社从业人员的岗位培训和导游证考试辅导教材。
书籍目录
Unit OneMeeting Guests at the Airport
Learning Goals
Lead?in
Situational Conversations
Conversation 1. Meeting a Tour Group at the
Airport
Conversation 2. Meeting a Tourist at the Airport
Useful expressions for a guide
Reading
The Terminal 3 of Beijing Capital International
Airport
Culture Salon
A Survey of China
Exercises
Tips for Tour Guides
How to deal with the checked baggage losses
(inbound flight)
Unit TwoServices En Route
Learning Goals
Lead?in
Situational Conversations
Conversation 1. On the Way to the Hotel (Ⅰ)
Conversation 2. On the Way to the Hotel (Ⅱ)
Useful expressions for a guide
Reading
The Profile of Beijing
Culture Salon
Confucianism—the Essence of Traditional Chinese Culture
Exercises
Tips for Tour Guides
How to arrange the shopping for the tourists
Unit ThreeHotel and Food Service
Learning Goals
Lead?in
Situational Conversations
Conversation 1. Check?in at a Hotel
Conversation 2. Introduce Hotel Services and
Facilities
Useful expressions for a guide
Reading
Chinese Culinary Art
Culture Salon
Four Main Cuisines in China
Exercises
Tips for Tour Guides
How to deal with the tourists? requests for changing food
Unit FourTian?anmen
—The Tour of the Biggest City Square
Learning Goals
Lead?in
Situational Conversations
Conversation 1. Tian?anmen Rostrum
Conversation 2. Tian?anmen Square
Useful expressions for a guide
Reading
Commentary of Tian?anmen Square
Culture Salon
Yin?Yang and Five Elements
Exercises
Tips for Tour Guides
How to deal with the tourists? passport missing
Unit FiveThe Palace Museum
—The Tour of Imperial Palace
Learning Goals
Lead?in
Situational Conversations
Conversation 1. The Meridian Gate
Conversation 2. The Symbolism of the Architecture in
the
Palace Museum
Useful expressions for a guide
Reading
The Out Court and Inner Palace
Culture Salon
Fengshui and the Traditional Chinese Architectures
Exercises
Tips for Tour Guides
How to deal with the tourists? getting lost during sightseeing
Unit SixThe Summer Palace
—The Tour of Imperial Garden
Learning Goals
Lead?in
Situational Conversations
Conversation 1. In the Palace Area
Conversation 2. The Front Hill Area
Useful expressions for a guide
Reading
The Introduction to Kunming Lake
Culture Salon
Chinese Gardens
Exercises
Tips for Tour Guides
How to prevent tourists from getting lost during sightseeing
Unit SevenThe Temple of Heaven
—The Tour of Imperial Altar and Temple
Learning Goals
Lead?in
Situational Conversations
Conversation 1. The Hall of Prayer for Good Harvests
Conversation 2. The Imperial Vault of Heaven
Useful expressions for a guide
Reading
The Introduction to the Circular Mound Altar
Culture Salon
Symbolism and Traditional Chinese Architectures
Exercises
Tips for Tour Guides
How to deal with the sick tourists during the sightseeing
Unit EightThe Great Wall
—The Longest Defensive Project in the World
Learning Goals
Lead?in
Situational Conversations
Conversation 1. The Great Wall at Badaling
Conversation 2. The Construction of the Great Wall
Useful expressions for a guide
Reading
The Legend Story of Meng Jiangnv
Culture Salon
“The Art of War” and Traditional Chinese Military Thought
Exercises
Tips for Tour Guides
How to deal with the injured tourists during the sightseeing
Unit NineThe Ming Tombs
—The Tour of Royal Tombs
Learning Goals
Lead?in
Situational Conversations
Conversation 1. The Sacred Way of the Ming Tombs
Conversation 2. Changling (Emperor Yongle?s Tomb)
Useful expressions for a guide
Reading
The Underground Palace of Dingling
Culture Salon
Imperial Mausoleum Architecture and Feng Shui
Exercises
Tips for Tour Guides
How to deal with a traffic accident during the tour
Unit TenBeijing?s Olympic Venues
—The Tour of Beijing Olympics
Learning Goals
Lead?in
Situational Conversations
Conversation 1. National Stadium—Bird?s Nest
Conversation 2. National Aquatics Center—Water Cube
Useful expressions for a guide
Reading
Olympic Green
Culture Salon
Chinese Dragon Culture
Exercises
Tips for Tour Guides
How to deal with a fire accident during the group?s stay in the
hotel
Unit ElevenHutongs in Beijing
—The Tour of Hutongs
Learning Goals
Lead?in
Situational Conversations
Conversation 1. Hutong Tour in Shichahai Area
Conversation 2. The Mansion of Prince Gong
Useful expressions for a guide
Reading
Hutong and Siheyuan in Beijing
Culture Salon
Peking Opera
Exercises
Tips for Tour Guides
How to deal with the tourists? complaint about poor service
Unit TwelveTour of New Landmarks
—The National Grand Theatre,the Capital Museum
and the Place
Learning Goals
Lead?in
Situational Conversations
Conversation 1. The National Grand Theatre
Conversation 2. The Capital Museum
Useful expressions for a guide
Reading
Myriad Functions of the Capital Museum
Culture Salon
Chinese Traditional Festivals
Exercises
Tips for Tour Guides
How to deal with the tourists? quitting group during the trip
Unit ThirteenTour of Culture and Art
—Liulichang, Nanluoguxiang and 798 Art District
Learning Goals
Lead?in
Situational Conversations
Conversation 1. Liulichang Cultural Street
Conversation 2. Nanluoguxiang
Useful expressions for a guide
Reading
The Contemporary Chinese Art Landmark — 798 Art District
Culture Salon
Religions in China
Exercises
Tips for Tour Guides
How to deal with missing tourists upon their arrival at
the airport
Unit FourteenSending Tourists off
Learning Goals
Lead?in
Situational Conversations
Conversation 1. Checking out at a Hotel
Conversation 2. Sending Guests off at the Airport
Conversation 3. Checking?in at the Airport
Useful expressions for a guide
Reading
Farewell Speech
Culture Salon
Chinese Zodiac Information
Exercises
Tips for Tour Guides
How to deal with the incident of missing the airplane
Appendix
References
章节摘录
版权页: 插图: Situational Conversations Conversation 1. The Meridian Gate It is a sunny day. Wang Yi, a professional guide from the China International Travel Service Head Office, is showing Ms. Rose, an American tourist, around the Forbidden City. Now, they are approaching the Meridian Gate. (A: Wang Yi; B: Ms. Rose) A: The Forbidden City has four gates. Here is the Meridian Gate, the main entrance to the Forbidden City. In Chinese, we call it Wumen. Men in Chinese means gate. B: So, what about Wu? A: Wu is the short of Ziwu in Chinese which could be translated as meridian line in English. According to the ancient Chinese compass, the word "meridian" indicates the direction of the south. So the Meridian Gate also served as the south gate of the Forbidden City. Besides, Chinese emperor believed that the meridian line went right through the Forbidden City and his imperial residence was the center of the whole universe. This is why Chinese emperors considered themselves as the "Son of the Heaven". So the Forbidden City best demonstrates the elements of Chinese palace architecture, such as "supremacy", "hierarchy" and "everlasting". B: It sounds interesting. Could you take something for example? A: OK. Please look at the central gateway. It was exclusively for the emperor. The empress could use it once when she got married on the day of the imperial wedding ceremony. On that day, the empress could be permitted to enter the Forbidden City through the middle doorway on a sedan chair. That is the only chance in her life! B: Nobody else?A: Actually, another exception was for the top three outstanding scholars who passed the Imperial Palace Examination. Just on the day when the results were announced, they were allowed to go through the central gateway. This was the greatest honor for the Chinese scholars in the old time. B: And this is why Chinese people have been valuing education so much. A: You can say that again. B: Hi, Wang. So high the gate is! Just like Tower. A: Yes, Ms. Rose. The Meridian Gate is 35 meters high. The gate is topped by five towers commonly known as the Five Phoenix Towers. B: What are the towers for? A: It is recorded that the towers were installed with the bells and drums. When the emperor went to the Temple of Heaven, bells were struck. When he went to the Ancestral Temple, drums were beaten in order to publicize the event. B: I see. Was there any interesting story happened?A: Well. As a matter of fact, there were mainly two functions for the Meridian Gate. One is for Chinese emperor to enjoy the festival activities and the other is for reviewing the official ceremonies. "Court Beating" also took place in front of the Meridian Gate; it is a kind of punishment for those offending officials by beating them on their buttocks with sticks. And any officials who went against the emperor's wishes would be taken out of the Meridian Gate and be beaten in this way; some of them even were beaten to death on the spot. B: It's so cruel! A: Fortunately, this terrible punishment was abolished in the Qing Dynasty. B: Well, we are so lucky to walk freely here today. A: Ms. Rose. Please tell me how many gateways there are and what shape they are. B: There are 3 of them and they are rectangle. A: OK, let's go inside, turn back, and tell me that again. (They walked through the gate. ) B: Oh, my. I can't believe my eyes. How could it be? There are five gateways and they are round. A: This is what I want to remind you of something interesting indeed. It is the typical building method for imperial constructions. Three obvious doorways can be seen from the outside, but five seen from inside. B: It's so amazing.
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