大学商务英语综合教程

出版时间：2011-12  出版社：清华大学出版社  作者：杨翠萍 等主编  页数：256  

内容概要

　　《大学商务英语综合教程学生用书.4》为普通高等教育“十一五”国家级规划教材，选材涉及当今国际经济贸易和商务的重要领域，内容实用，场景典型，时代感强，语言地道。教程板块设计突出国际商务知识的传授与英语技能的训练，注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题，由“导入活动”、“阅读活动”、“案例讨论”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以利激发学生的学习热情和实践欲望。
　　《大学商务英语综合教程学生用书.4》适合大学商务英语专业的学生及准备参加bec(business english
certificates)等商务英语考试的人员使用。

书籍目录

unit one intellectual property
 lead-in
 reading: uncaptured fortunes in intellectual
property
 case discussion
 relevant extension
unit tow logistics
 lead-in
 reading: forward thinking on freight
forwarding
 case discussion
 relevant extension
unit three raising finance
 lead-in
 reading: a borrower be
 case discussion
 relevant extension
unit four risk management
 lead-in
 reading: a cultural fix for risk management
failure
 case discussion
 relevant extension
unit five banking
 lead-in
 reading: banking the buffalo way
 case discussion
 relevant extension
unit six insurance
 lead-in
 reading: the sharp end
 case discussion
 relevant extension
unit seven financial securities
 lead-in
 reading: riders on the storm
 case discussion
 relevant extension
unit eight currency
 lead-in
 reading: smarter ways to make currency
plays
 case discussion
 relevant extension
unit nine accounting
 lead-in
 reading! the power of storytelling
 case discussion
 relevant extension
unit ten taxation
 lead-in
 reading: coursing through the gray areas
 case discussion
 relevant extension
 附录 1 glossary
 附录 2 phrases & expressions
 附录 3 writing file