国际商务英语

出版时间:2009-1  出版社:清华大学出版社  作者:火树钰 编  页数:346  
Tag标签:无  

前言

  本书最早出版于2006年元月,按照外贸的环节和顺序,以及外贸书信实例进行编写,既介绍了外贸业务中的各个环节,也提出了商务英语的重点和难点,做到理论和实际兼顾。至今本书已重印了七次,而且收到了一定的教学效果,但在教学实践中仍感到由于篇幅的限制,一些有关商务英语方面的知识及要点还叙述得不够,对于没有学习过国际贸易实务的读者来说具有一定的困难,通过在课堂上抄笔记或口头讲解都不便于教与学。所以编者决定对本书进行改版,对每一章的理论知识部分进行了加强,使读者在中英文的阅读和理解方面得到更为丰富的认识和提高,尤其在某些章节突出了重点内容,并进行补充说明,使读者在阅读本书后能够较为迅速地成长为具有实际能力的商务人才。  本书对询盘、报盘、还盘信的写法,信用证的审核,支付的方法与工具,FOB及CIF的术语变形,以及E-mail和合同的语言特点等也进行了较为丰富的补充。希望读者在学习本书后在商务专业及商务英语两方面都会提高一个层次。  此次改版由于对知识面的大幅度增加和补充,充分做到了理解和实际操作的结合,再加上每封实用书信的语言结构本来就有一定的深度和难度,所以在新版的结尾增添了商务英语汉译英强化训练400题,以使读者在商务英语的汉译英方面有所提高。

内容概要

以往商务英语教材中电报、电传占较大篇幅,现在电报电传已淘汰不用,故本书删除了电报电传的内容,增加了电邮、传真、电子邮件、电子商务、电子数据交换等篇幅。另外,本书按照外贸业务中涉及的各个主要环节的先后顺序来编排各个专题和章节,内容实用、全面。书后还附有各个章节的练习答案、外贸英语口语试题以及外贸英语试题,可供学生自我测试和学习。    本书可供外贸专业的学生使用,也可供外贸、经贸实务工作者及自学人员参考

书籍目录

Chapter 1  Basic Knowledge of Business Letter Writing商务书信写作基础知识	 Ⅰ.  The Aim of Learning International Business English	 Ⅱ.  The Keys of Learning Good Business English	 Ⅲ.  The Thirteen Trade Terms in International Trade	 Ⅳ.  Structure of Business Letters	 Ⅴ.  The Ways of Using the Writing Parts and Their Standardized Designs  International Laser Machines	Chapter 2  Business Writing and Envelope Addressing商务书信和书写信封	 Ⅰ.  The Seven Principles of Writing English Business Letters	 Ⅱ.  The Styles of Business Letters	 Ⅲ.  Ways of Envelope addressing and Their Standardized Designs	 Ⅳ.  The styles of Envelope Addressing	Chapter 3  Establishing Business Relations建立业务关系	 Ⅰ.  The Origin of Establishing Business Relations	 Ⅱ.  The Channels of Establishing Business Relations	 Ⅲ.  Learning Some Situations before communicating with the Customers	 Ⅳ.  Letter Examples	Chapter 4  Inquiry, Quotation and Counter-offer询盘、报盘及还盘	 Ⅰ.  Inquiry………	 Ⅱ.  Offer………………	 Ⅲ.  Non-firm Offer	 Ⅳ.  Counter-offer	 Ⅴ.  Declining the Counter-offer	Chapter 5  Placing Orders订货	 Ⅰ.  The General Procedures of Transaction Negotiatings	 Ⅱ.  The Writing and the Requirements of the Ordering Letter	 Ⅲ.  Examples………	Chapter 6  Letter of Credit信用证	 Ⅰ.  The Function of Letter of Credit	 Ⅱ.  The Procedures of Payment Effecting by L/C	 Ⅲ.  Some Main Contents of L/C	 Ⅳ.  The Classification and the Kinds of L/C s	 Ⅴ.  The L/C Checking	 Ⅵ.  Granting Amendment to L/C	 Ⅶ.  Requesting Extension of L/C	 Ⅷ.  L/C Checking and L/C Amending	Chapter 7  Shipment 装运	 Ⅰ.  International Goods Transportation and Goods Shipment	 Ⅱ.  Kinds of Transportation in International Trade	 Ⅲ.  Urging the Delivery of the Goods	 Ⅳ.  Shipping Advice	 Ⅴ.  Booking Necessary Shipping Space in Advance	 Ⅵ.  Shipment Packing and Shipping Marking	 Ⅶ.  Non-delivery of the Metal Box Containing Tool Kit and Accessaries	Chapter 8  Payment Effecting付款	 Ⅰ.  The Ways of Payments	 Ⅱ.  Urging Shipment	 Ⅲ.  Asking for Cash Payment	 Ⅳ.  Accepting the Installment Payments	 Ⅴ.  Negotiating Payment Documents	 Ⅵ.  Asking for Deferring Payment	 Ⅶ.  Some Deformations of FOB and CIF Terms	Chapter 9  Insurance保险	 Ⅰ.  Cargo Insurance for Ocean Marine Transportation	 Ⅱ.  General Additional Insurance	 Ⅲ.  Special Additional Insurance	 Ⅳ.  Inquiring about Insurance Information	 Ⅴ.  Answering to the Inquiry about Insurance Information	 Ⅵ.  Offering Insurance Coverage	 Ⅶ.  Claiming on Poor Quality	 Ⅷ.  Settling the Claim	Chapter 10  International Tendering国际招标	 Ⅰ.The Processes of Tendering	 Ⅱ.The Ways of Tendering	 Ⅲ.  Calling for Tenders	 Ⅳ.  Sending the Application for Bidding	 Ⅴ.  Accepting the Tender	 Ⅵ.  Letter of Guarantee for Bid Bond	 Ⅶ.  Qualification Document	Chapter 11  Invitation 邀请函	 Ⅰ.  Informing the Visiting Intention	 Ⅱ.  Sending the Invitation Letter	 Ⅲ.  Sending the Delegation Composition List	 Ⅳ.  Itineraries and Programs	 Ⅴ.  Invitation Card	Chapter 12  Resume and Job-application Form简历与求职表	 Ⅰ.  Resumes and Job-application Letters	 Ⅱ.  A Resume Written in Items	 Ⅲ.  Hunting for a Provisional Job	 Ⅳ.  Hunting for a New Job	Chapter 13  E-mail,Fax,E-commerce and EDI电子邮件、传真、电子商务及电子数据交换	 Ⅰ.  E-mail………	 Ⅱ.  Fax………………	 Ⅲ.  E-commerce and EDI	Chapter 14  Specimens of Documents in International Trade外贸单证	 Ⅰ.  The Kinds of Foreign Trade Documents	 Ⅱ.  The Document Making Ⅲ.  Bill of Lading	 Ⅳ.  Insurance Policy (Certificate)	 Ⅴ.  Draft(Bill of Exchange)	 Ⅵ.  Certificate of Origin	 Ⅶ.  Shipper Note	 Ⅷ.  Invoice……	 Ⅸ.  Packing List	 Ⅹ.  Commercial Invoice	Chapter 15  Contract合同	 Ⅰ.  The Concept of Contract	 Ⅱ.  The Contents of the Contract	 Ⅲ.  The Requirements of Working out the Contracts and the Styles and  Characteristics of Contract Language	 Ⅳ.  The Main Kinds of Contracts	 Ⅴ.  Kinds of Standard Contracts	 Ⅵ.  Preparing and Filling out the English Sales Contracts	 Ⅶ.  Contract for Processing with Supplied Materials and  Assembling with  Supplied Parts	 Ⅷ.  Compensation Trade Contract	 Ⅸ.  Exclusive Agency Agreement	 Ⅹ.  Joint Venture Contract	附录1  2000年外贸英语口语试题	附录2  2001年外贸英语口语试题	附录3  2002年外贸英语试题	附录4  2000年外销员从业资格外经贸英语试题	附录5  2001年外销员从业资格外经贸英语试题	附录6  商务英语汉译英强化训练400题	Keys to the Exercises 练习答案

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用户评论 (总计9条)

 
 

  •   高校用书, 其中一些书信写作,求职简历等内容,在生活中还是很有用的。此书正如书名,是针对商务的英语教学,打算出国留学的话,也可以学习一下的!
  •   内容很充实,也容易理解,挺好的
  •   还算可以吧,,,,不推荐买
  •   当当网上的服务越来越周到了~
  •   跟老师讲的部分配套,梳理个框架~
  •   现在正在看,感觉还可以吧。内容蛮全面的,也不是很难,每一小段后面都有中文的版本。对于我们这种刚入行业的人还是蛮有帮助的,以前都有学过,但是毕业了了也都忘记的差不多了,现在也该捡起来了。
  •   很基础的一些内容,入门还行
  •   书脊裂了,书边是脏的,书旧,快递慢,不知道说什么好了
  •   不错,就是纸张差点.
 

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