电子商务概论

出版时间：2009-2  出版社：覃征、李顺东、 韩毅 清华大学出版社 (2009-02出版)  作者：覃征，李顺东，韩毅 等 著  页数：517  

前言

E-commerce 1S a subject which researches how to use electronic and informationtechnology to promote the traditional business process to change profoundly.Thesubject is still at its infant age and is fast developing.Its theoretical system iS stillbeing constructed and perfected.Under such circumstance，this book tries to choosethe contents that are fixed，and closely related with E-commerce as the subjectsystem of E-commerce.The architecture of E-commerce iS as follows（Fig.0.1）

内容概要

　　《电子商务概论（英文版）》是根据目前专业特点编写的文理兼顾的电子商务专业教材。全书分为基础、技术、管理、实践、应用五大部分。基础部分介绍了电子商务的基础理论，技术部分重点介绍了技术支撑平台、支付策略与技术、安全技术：管理部分介绍了电子商务与法律、税收、网络企业管理：实践部分阐述了电子商务体系结构与系统设训、门户网站设计与实现、计算机系统集成与电子商务；应用部分侧重于介绍电子商务与国际贸易、网络应用心理学、电子商务案例分析。《电子商务概论（英文版）》凝聚了作者团队多年的相关研究项目的研究成果与实践经验。《电子商务概论（英文版）》适于理工科与管理学科的相关专业（电子商务、电子信息、计算机科学与技术、软件工程、信息系统与信息管理、工商管理等）选用，也可供公务员、企业管理、信息技术人员参考使用。

书籍目录

Part1 Fundamentals1 Fundamentalsof E-commerce1.1 TheOriginandDevelopmentofE-commerce1.2 InfluenceofRelatedBasicSciencesonE-commerce1.3 CategoriesoftheE-commerce1.4 TheConstitutionoftheE-commerce1.5 SupportingEnvironmentsforE-commerce1.6 M-commerce1.7 SummaryReferencesPart2 Technology2 E-commerceSupportingTechnologies2.1 E-commerceFundamentalTechnology,2.2 ComputerCommunicationTechnology2.3 InformationProcessingTechnologiesinE-commerce2.4 SummaryReferences3 PaymentTechnologiesforE-commerce3.1 OnlineBank3.2 E-paymentTools3.3 SummaryReferences4 SecurityTechnologiesinE-commerce4.1 IntroductiontoSecurityProblemsinE-commerce4.2 ReliabilityofE-commerceSystem4.3 DataEncryptionTechnology4.4 DigitalSignature4.5 AuthenticationTechnology4.6 FirewallTechnology4.7 IntrusionDetectionTechnology4.8 SecurePaymentTechnology4.9 SummaryReferencesPart3 Management5 E-commerceandtheLaw5.1 LegalProblemsinE-contract5.2 LegalProblemsinE-banks5.3 ThelegalProblemsintheElectronicFundTransfer5.4 TheIntellectualPropertyProtectionintheE-commerce5.5 LegalProblemsofE-commerceSecurity5.6 ConsumerRightsProtectioninE-commerce5.7 LegalLiabilityinE-commerce5.8 BriefIntroductiontothe"ElectronicSignatureLawofthePRC"5.9 SummaryReferences6 E-commerceandTax6.1 AnOutlineofTaxinE-commerce6.2 FeaturesofE-commerceTax6.3 ProblemsinE-commerceTax6.4 E-commerceandTaxAdministration6.5 StrategiesinE-commerceTaxation6.6 SummaryReferences7 NetworkEnterpriseManagement7.1 OverviewofNetworkEnterprises7.2 SupplyChainManagementofNetworkEnterprises7.3 LogisticsManagementofNetworkEnterprise7.4 HumanResourcesManagementofNetworkEnterprise7.5 SummaryReferencesPart4 Practice8 E-commerceArchitectureandSystemDesign8.1 E-commerceArchitecture8.2 E-commerceSecuritySystem8.3 E-commercePaymentSystem8.4 ArchitectureandDesignMethodofE-commerceApplicationSystemSoftware8.5 SummaryReferences9 PortalSiteDesignofVirtualEnterprise9.1 E-commerceandPortalSite9.2 OnlineVirtualShop9.3 DesignMethodofProductCatalog9.4 DesignofOnlineShoppingCart9.5 ProcessingofElectronicOrder9.6 SearchandInquiryofWebsite9.7 CustomerServiceinE-commerceTime9.8 ReleaseTechnologyofWebDatabase9.9 SummaryReferences10 ComputerSystemIntegrationandE-commerce10.1 OverviewofSystemIntegration10.2 HardwareSystemIntegrationofE-commerce10.3 IntegrationofE-commerceApplicationSystemSoftware10.4 SummaryReferencesPart5 E-commerceApplication11 E-commerceandInternationalTrade11.1 E-commerceandInternationalTrade11.2 ApplyingE-commercetoInternationalTrade11.3 E-commerceandInternationalTradeNetworkMarketing11.4 DesigninganInternationalTradeE-commerceSystem11.5 SummaryReferences12 NetworkApplicationPsychology12.1 IntroductiontoNetworkApplicationPsychology12.2 NetworkInteractionPsychology12.3 NetworkApplicationPsychology12.4 NetworkManagementPsychology12.5 SummaryReferences13 E-commerceCaseAnalysis13.1 MethodsofE-commerceAnalysis13.2 CaseStudy13.3 SummaryReferences

章节摘录

Prerequisite courses of E－commerce include some basic courses such as AdvancedMathematics，Discrete Mathematics，etc;and some specialized courses such asComputer Networks，Programming，Operating System，Database ManagementSystem，Management Engineering，etc.With all these courses，one can study thesubiects such as Guide to Electronic Commerce.Introduction to ElectronicCommerce.Electronic Commerce Strategies,etc.The students with different studypurposes and requirements can choose different Courses respectively：the studentsmajoring in electronic information.whose main goal of learning E-commerce isto design and implement E－commerce systems.can choose the courses such asComputer@stem Integration and E.commerce.Systematic Structure and SystemDesign of E-commerce and Enterprise Portal Website Design etc to learn；theadministrators aiming at enterprise administration should choose the coursessuch as E.Commerce and Law,E-commerce and Tax Revenue.Network BusinessAdministration etc.to 1earn；while the students that take the E-commerceapplications as their target should learn E-commerce and International Trade，Network Application Psvchology、E-commerce Case Studv etc.The knowledgethev learn form these courses together with related knowledge can help them canhelp them to achieve their goal of learning E-commerce.  There are narrow-sense E-commerce concept and wide sense E-commerceconcept which is also called as e-business.E-commerce researches how to useelectronic and information technology to promote the traditional business processto change profoundly,while e-business researches how to use electronic andinformation technology to promote various social activities of human.beings todeeply change.E-commerce originated from EDI in the 1 960’S.and its conceptformed in the 1 990’S.E-business originated even earlier,but its concept formedin about 2000.This book focuses on E-commerce.and the interrelationship of itsmain contents iS illustrated as in Fig0.2.

编辑推荐

《电子商务概论(英文版)》是新华出版社出版的。Part of Tsinghua University Texts，Introduction to E-commerce discusses thefoundations and key aspects of E-commerce while focusing on the latestdevelopments in the E-commerce industry.Practical case studies offer auseful reference for dealing with various issues in E-commerce such as latestapplications,management techniques，or psychological methods.Dr.ZhengQin is currently Director of the E-Commerce Institute of Xi'an Jiaotong Uni-versity .He received his PhD from Northwestern Polytechnical University.

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