电子商务英语

出版时间：2010-8  出版社：北京大学出版社  作者：陈晓鸣，叶海鹏 主编  页数：165  
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前言

电子商务作为全球最重要的贸易模式之一，近些年来在我国发展迅猛，涌现出了阿里巴巴、淘宝、易趣、卓越、当当等一大批知名的电子商务企业。在这种行业背景下，我国高职高专院校电子商务专业普遍受到了学生的欢迎。但由于电子商务起源于国外，而且涉及计算机、英语、贸易、信息技术等领域，具有较强的综合性，所以学生在学习过程中不可避免地需要借助英语来开展学习。但目前一般的电子商务英语教材要么难度偏高（适合本科层次学生使用），要么难度偏低（适合中职层次学生使用），很难与高职高专层次学生的专业基础和英语水平相匹配。因此，编者结合自身多年在教学实践中积累的经验，联合温州地区几所高职院校的讲授电子商务英语的教师，编写了这本针对高职高专层次学生的《电子商务英语》。本书基于“实时、实用、实际”的思路，按照学生“够用、能用、可用”的要求来进行编写。由于高职高专的培养目标是将学生培养成从事一线电子商务操作的高技能人才，所以编者采用“虚拟人物”的方法，以一名高职院校电子商务专业学生“Lisa Lee”从网络购物者到网店经营者的身份转变为线索，将从事电子商务工作涉及的专业英语串联起来。此外，本书还参考国外相关教材的写法，从第一人称的角度将“最常见、最实用、最可用”的电子商务英语以叙事主题的形式逐一呈现，有助于提高学生的英语应用能力和从事相关工作的操作技能。本书编者均是具有多年电子商务英语教学经验的一线教师，专业背景涉及电子商务、贸易经济、计算机科学、市场营销等，部分教师还具有海外留学经历，因此非常了解高职学生实际需求和现有专业教材的不足，能够及时把握最新的专业发展趋势及其在英语上的应用，也为本书的编写提供了多角度和国际化的视野。本书教学建议总课时为36课时，每单元课时为3课时，另外还有3个机动课时和3个复习课时，采用本书作为教材的学校可根据实际教学情况进行适当调整。

内容概要

本书根据电子商务专业的实际需要，结合贸易、计算机及信息技术等专业英语的相关内容编写而成。本书内容主要涉及网络购物、网店运营、网络沟通、网页制作、网络营销、网络支付、贸易术语、国际贸易等方面，全书贯彻“实时、实用、实际”的编写思路，重点突出“够用、能用、可用”的要求，力求将最常用的电子商务英语专业词汇及用法集中呈现给学生。    本书可作为高职高专电子商务专业的英语教材，也可作为从事电子商务行业人员的培训教材。

书籍目录

Unit One  Wonderful Internet  Blog  What Can I Do on the Internet?  Intensive Reading  What a Wonderful Net!  Extensive Reading  Shop and Brand  Related Links  The History of NokiaUnit Two  Online Shopping  Blog  Shopping without Going Out!  Intensive Reading  The Development of E-commerce  Extensive Reading  Online Payment  Related Links  Only in China: McDonald's Goes Online to Sell Consumer Goods China Eastern Airlines and Alibaba Group Form Strategic Alliance in E-commerce.Unit Three  Online Payment  Blog  I Can Make It Now!  Intensive Reading  Logistics  Extensive Reading  International Trade through E-commerce  Related Links  PayPalUnit Four  Web Design  Blog  Learning Web Design  Intensive Reading  The Structure of an HTML Page  Extensive Reading  Web Layout Basics  Related Links  AdobeUnit Five  Website Construction  Blog  What Is the Best Software to Build a Personal Website?  Intensive Reading  5 Steps Setting up Your Business Website  Extensive Reading  How to Build a Better Business or Personal Website.  Related Links  How to Build Your Website around Your Customers in 5 Easy StepsUnit Six  Managing Online Business  Blog  Open an E-shop  Intensive Reading  Running a Business on the Internet  Extensive Reading  E-business Models  Related Links  Legend eBay.comUnit Seven  E-marketing   Blog  My E-marketing   Intensive Reading  The Year 1997 and E-marketing   Extensive Reading  Start Advertising with Search Engine   Related Links  Selling on Amazon.cornUnit Eight  Network Communication  Blog  Internet Communication  Intensive Reading  Microblogging  Extensive Reading  Instant Messaging  Related Links  FacebookUnit Nine  Trade Terms  Blog  Price Terms  Intensive Reading  Why Prices Are so Different in International Trade?  Extensive Reading  Insurance  Related Links  Aliexpress, Escrow and AlipayUnit Ten  Trading Global  Blog  My Trading Global  Intensive Reading  Exploring Distribution Channel Online  Extensive Reading  E-marketing at Global Scale  Related Links  Alihaba.com附录一  电子商务常用术语中英文对照表附录二  全球知名电子商务网站99例附录三  部分练习答案举例参考文献

章节摘录

插图：Adobe Systems Incorporated was founded in 1982.As a leader in Software…as a Service，their soft ware and technologies have set the standard for communication and collaboration for more than 25 years，bringing vital and engaging experiences to people across media and to every screen in their lives. at work and at play.The impact of Adobe software is evident almost every-where you look. Whether people are collaborating at work, transacting online，or socializing with friends，businesses use Adobe software and technologies to turn digital interactions into richer，high value experiences that reach across computing platforms and devices to engage people anywhere，anytime.With a reputation for excellence and a portfolio of many of the most respected and recognizable software brands，Adobe is one of the world's largest and most diversified software companies.Adobe has a rich history of innovation，their commitment to innovation is as strong today as it was in 1982，when Chuck Geschke and John Warnock founded Adobe. The two men initially set out to solve a problem long familiar to creative professionals at the time：getting text and images on a computer screen to translate beautifully and accurately into print. A year later，they helped launch the desktop publishing revolution with Adobe PostScript，a technology that took the publishing world by storm with its radical new approach to priming text and images.

编辑推荐

《电子商务英语》特点：能力本位。以学生为主体，让学生看了就能会，学了就能用；以教师为主导，授人以渔；以项目为载体，将技能与知识充分结合。内容创新。内容选取机动、灵活，适当融入新技术、新规范、新理念；既体现自我教改成果，又吸收他人先进经验；保持一定前瞻性，又避免盲目超前。精编案例。案例短小精悍，能佐证知识内容；案例内容新颖，表达当前信息；案例以国内中小企业典型事实为主，适合高职学生阅读。巧设实训。实训环节真实可行，实训任务明确，实训目标清晰，实训内容详细，实训考核全面，切实提高能力。注重立体化。既强调教材内在的立体化，从方便学生学习的角度考虑，搭建易学易教的优质的纸质平台，又强调教材外在的立体化，以立体化精品教材为构建目标。

用户评论 (总计5条)

•   适合电子商务专业学习
•   书本质量可以，刚收到，没得看，只是快递没有直送货到我的地点，还要我去拿，建议以后发圆通。
•   还不错，不算差也不算特别的好
•   上班，空余时间看看，可以
•   他们的快递服务非常的好，所预计送达的时间非常的吻合，第一次在卓越买书，感觉非常的棒！书本的质量也非常好，很满意。