批判性读本

出版时间:2008-4  出版社:北京大学出版社  作者:大卫·罗  页数:346  
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内容概要

《批判性读本:体育、文化和媒介》一书广泛收录了有关体育、文化和媒介三者关系的文章,既有经典的作品,也有新近的文献。适用于本科和研究生层次的文化与媒体研究、社会学、体育与休闲研究、传播学和性别研究等领域。本书给学生、教师和研究人员提拱了这方面的核心阅读材料,可作为该领域的补充材料,也可以单独使用。

作者简介

大卫·罗(David Rowe)分别从诺丁汉(Nottingham)大学、约克(York)大学和埃塞克斯(Essex)大学获得了社会学学位。他目前是澳大利亚纽卡斯尔大学(University of Newcastle)文化工业与实践研究中心(CU-ltural Industries and practices Research Centre-CIPS)主任。

书籍目录

PUBLISHER'S ACKNOWLEDGEMENTS  SERIES EDITOR'S FOREWORD  ACKNOWLEDGEMENTS  CONTRIBUTORS  1  INTRODUCTION:MAPPING THE MEDIA SPORTS CULTURAL COMPLEXPARTI MEDIA SPORT CONSTRUCTION:HISTORY,LABOUR,CULTURE AND ECONOMICS  2  SPORT AS ENTERTAINMENT:THE ROLE OF MASS COMMUNICATIONS  3  THE TV AND SPORTS INDUSTRIES  4  THE DREAM TEAM,COMMUNICATIVE DIRT,AND MARKETING SYNERGY:USA BASKETBALL  AND CROSS-MERCHANDISING IN TELEVISION COMMERCIALS  5  CPORTS MEDIA SANS FRONTIERES  6  SPEAKING THE 'UNIVERSAL LANGUAGE OF ENTERTAINMENT':NEWS  CORPORATION,CULTURE AND THE GLOBAL SPORT MEDIA ECONOMY  7  SPORTS PAGE:A CASE STUDY IN THE MANUFACTURE OF SPORTS NEWS FOR THE  DAILY  PRESS  8  BREAD,BUTTER AND GRAVY:AN INSTITUTIONAL APPROACH TO TELEVISED SPORT  PRODUCTION  9  MEGA-EVEBTS AND MEDIA CULTURE:SPORT AND THE OLYMPICSPARTII MEDIA SPORT DECONSTRUCTION:READINGS,FORMS,IDEOLOGIES AND FUTURES  10  LOCAL VISIONS OF THE GLOBAL:SOME RERSPECTIVES FROM AROUND THE WORLD  11  NIKE'S COMMUNICATION WITH BLACK AUDIENCES:A SOCIOLOGICAL ANALYSIS OF  ADVERTISING EFFECTIVENESS VIA SYMBOLIC INTERACTIONISM  12  THE TELEVISED SPORTS MANHOOD FORMULA  13  THE BASIC CONTENT: 'IDEALLY BEAUTIFUL AND SEXY WOMEN FOR MEN'  14  'I WANT TO BE THE MINORITY':THE POLITICS OF YOUTHFUL WHITE MASCULINTIES  IN SPORT AND POPULAR CULTURE IN 19905 AMERICA  15  WOMEN,SPORT AND GLOBALIZATION:COMPETING DISCOURSES OF SEXUALITY AND  NATION  16  REPRSENTATIONS OF FOOTBALL IN BASEBALL LITERATURE: THE LYRIC FENWAY,THE  PROSODY OF THE DODGERS,AND ARE YOU READY FOR OME FOOTBALL?  17  SPORT AS CONSTRUCTED AUDIENCE:A CASE STUDY OF ESPN'S THE EXTREME GAMES  18  CONYERGENCE: SPORT ON THE INFORMATION SUPERHIGHWAY    19  INTERNET COVERAGE OF UNIVERSITY SOFTBALL AND BASEBALL WEB SITES: THE  INEQUITY  CONTINUES

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用户评论 (总计5条)

 
 

  •   值得推荐这本书,内容翔实。
  •   不错的英文版
  •   书不错,考验大家英文水平的时刻到了......
  •   没有注明是“影印版”的让人很不爽,全英文到不是那么重要
  •   中文的书皮,内容全英文看不懂
 

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