出版时间:2008-4 出版社:北京大学出版社 作者:大卫·罗 页数:346
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内容概要
《批判性读本:体育、文化和媒介》一书广泛收录了有关体育、文化和媒介三者关系的文章,既有经典的作品,也有新近的文献。适用于本科和研究生层次的文化与媒体研究、社会学、体育与休闲研究、传播学和性别研究等领域。本书给学生、教师和研究人员提拱了这方面的核心阅读材料,可作为该领域的补充材料,也可以单独使用。
作者简介
大卫·罗(David Rowe)分别从诺丁汉(Nottingham)大学、约克(York)大学和埃塞克斯(Essex)大学获得了社会学学位。他目前是澳大利亚纽卡斯尔大学(University of Newcastle)文化工业与实践研究中心(CU-ltural Industries and practices Research Centre-CIPS)主任。
书籍目录
PUBLISHER'S ACKNOWLEDGEMENTS SERIES EDITOR'S FOREWORD ACKNOWLEDGEMENTS CONTRIBUTORS 1 INTRODUCTION:MAPPING THE MEDIA SPORTS CULTURAL COMPLEXPARTI MEDIA SPORT CONSTRUCTION:HISTORY,LABOUR,CULTURE AND ECONOMICS 2 SPORT AS ENTERTAINMENT:THE ROLE OF MASS COMMUNICATIONS 3 THE TV AND SPORTS INDUSTRIES 4 THE DREAM TEAM,COMMUNICATIVE DIRT,AND MARKETING SYNERGY:USA BASKETBALL AND CROSS-MERCHANDISING IN TELEVISION COMMERCIALS 5 CPORTS MEDIA SANS FRONTIERES 6 SPEAKING THE 'UNIVERSAL LANGUAGE OF ENTERTAINMENT':NEWS CORPORATION,CULTURE AND THE GLOBAL SPORT MEDIA ECONOMY 7 SPORTS PAGE:A CASE STUDY IN THE MANUFACTURE OF SPORTS NEWS FOR THE DAILY PRESS 8 BREAD,BUTTER AND GRAVY:AN INSTITUTIONAL APPROACH TO TELEVISED SPORT PRODUCTION 9 MEGA-EVEBTS AND MEDIA CULTURE:SPORT AND THE OLYMPICSPARTII MEDIA SPORT DECONSTRUCTION:READINGS,FORMS,IDEOLOGIES AND FUTURES 10 LOCAL VISIONS OF THE GLOBAL:SOME RERSPECTIVES FROM AROUND THE WORLD 11 NIKE'S COMMUNICATION WITH BLACK AUDIENCES:A SOCIOLOGICAL ANALYSIS OF ADVERTISING EFFECTIVENESS VIA SYMBOLIC INTERACTIONISM 12 THE TELEVISED SPORTS MANHOOD FORMULA 13 THE BASIC CONTENT: 'IDEALLY BEAUTIFUL AND SEXY WOMEN FOR MEN' 14 'I WANT TO BE THE MINORITY':THE POLITICS OF YOUTHFUL WHITE MASCULINTIES IN SPORT AND POPULAR CULTURE IN 19905 AMERICA 15 WOMEN,SPORT AND GLOBALIZATION:COMPETING DISCOURSES OF SEXUALITY AND NATION 16 REPRSENTATIONS OF FOOTBALL IN BASEBALL LITERATURE: THE LYRIC FENWAY,THE PROSODY OF THE DODGERS,AND ARE YOU READY FOR OME FOOTBALL? 17 SPORT AS CONSTRUCTED AUDIENCE:A CASE STUDY OF ESPN'S THE EXTREME GAMES 18 CONYERGENCE: SPORT ON THE INFORMATION SUPERHIGHWAY 19 INTERNET COVERAGE OF UNIVERSITY SOFTBALL AND BASEBALL WEB SITES: THE INEQUITY CONTINUES
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