商务英语阅读教程

出版时间：2007-7  出版社：北京大学出版社  作者：王元歌等  页数：293  
Tag标签：无  

内容概要

　　《商务英语阅读教程》共18个单元，内容包括国际贸易、国际金融、国际营销、国际投资、国际商法、公司治理、物流、电子商务、国际商务组织等方面。每单元都由Text A和Text B两篇文章组成：Text A是主课文、Text B是在主课文的基础上提供的阅读材料，对主课文的内容进行补充；TextA包括课文，并对课文中的重点单词、短语、专有名词和商务术语进行释义，对课文中的难句进行注释，并附有大量练习；Text B包括课文和阅读理解型问题。

书籍目录

Unit 1 Entering Foreign MarketsText A Deciding How to Enter Foreign MarketsText B Cooperative Joint Ventures in ChinaUnit 2 International Trade TheoriesText A Basic Theories of International TradeText B Protectionism Versus Free TradeUnit 3 International Trade in ServicesText A The Importance of Services in International Trade：Defining Trade in ServicesText B Services in the World EconomyUnit 4 Technology TransferText A Understanding Technology TransferText B International Technology Transfer and Intellectual Property RightsUnit 5 Trade BarriersText A Forms of Trade BarriersText B How to Hurdle the BarrierUnit 6 International Trade of ChinaText A China s Trade： Growth and DiversificationText B China, US Complementary in TradeUnit 7 Marketing StrategyText A The Four Ps of the Marketing StrategyText B Uncontrollable Variables in Marketing StrategyUnit 8 Marketing EnvironmentText A The Major Macroenvironment ForcesText B Host Country Political and Legal EnvironmentUnit 9 AdvertisingText A The World of AdvertisingText B Television Advertising and Radio AdvertisingUnit 10 International PaymentText A Basic Methods of International Payments and SettlementsText B Multinational and Foreign ExchangeUnit 11 Foreign Exchange RateText A The Functions of the Foreign Exchange MarketText B The Asian CrisisUnit 12 Securities MarketText A Why Do Securities Markets ExistText B Investment Management in the 1990sUnit 13 Monetary Policy and Fiscal PolicyText A The Basic Idea of Monetary and Fiscal PolicyText B China s Monetary Policy in the Coming YearsUnit 14 International Corporate GovernanceText A International Corporate GovernanceText B Corporate Governance in ChinaUnit 15 Human Resources ManagementText A Human Resources ManagementText B Job Termination and RetirementUnit 16 Global LogisticsText A Global Integrated LogisticsText B Logistics in Creating a Recycling EconomyUnit 17 E-commerceText A Understanding E-commerceText B Understanding E-commerce in ChinaUnit 18 International Business OrganizationsText A World Trade OrganizationText B Asia-Pacific Economic CooperationKeyGlossary

编辑推荐

　　《商务英语阅读教程》依据国际商务活动的各个重要环节编写而成，强调英语作为语言在商务活动中的使用；旨在通过对商务英语文章的阅读和大量练习，培养学生掌握有关商务的专门术语，了解商务英语文章的语法和文体特点，提高学生阅读商务专业书刊的能力和在国际商务实践中运用英语的能力。我们希望通过本教程的学习，学生既能提高国际商务方面的英语水平，又能获得国际商务方面的重要理论和知识。