国际商务谈判

出版时间：2011-11  出版社：中国人民大学出版社  作者：刘白玉　等主编  页数：202  

内容概要

　　“新视界商务英语系列教材”由中国国际商务英语研究会会长、教育部高等学校外语专业教学指导委员会委员叶兴国教授和中国国际商务英语研究会副会长、教育部商务英语国家级教学团队负责人王立非教授担任总顾问，山东省国际商务英语学会会长刘白玉教授担任总主编，联合30多位国内具有丰富教学、实践经验的专家、教授编写而成。此系列教材既可供商务英语专业本科、专科学生使用，也可作为高校选修课供非商务英语专业的学生使用，同时也可供企业、事业单位培养外向型人才使用。本系列教材第一批包括《商务英语阅读》（上、下）、《国际商务英语实务写作》、《国际贸易实务》和《国际商务谈判》，后续种类还会不断增加。《国际商务谈判》共分八章，采用案例式编写方式.将谈判理论、方法和技巧融于经典案例中。内容包括国际商务谈判基本理论、谈判人员素质、谈判环节、谈判策略和技巧、谈判类型、语言与非语言沟通技巧、谈判礼仪和跨文化谈判等。具有系统性、完整性、语言规范性和内容的前沿性。

书籍目录

Basic Theories for International Business Negotiation
Section A ABB and Ford: Creating Value Through Cooperation in
Negotiation
Section B Win-Win Negotiation
Background Information
Words and Expressions
Exercises
Staffing Negotiation Teams
Section A China's Win in the Negotiation with VW
Section B What Defermines the Success in Negotiation——A Case Study
of Multiparty Negotiation
Background Information
Words and Expressions
Exercises
Phases of International Business Negotiation
Section A A Typical Negotiation on Sale with Chinese
Section B Political Problems in Global Negotiations
Background Information
Words and Expressions
Exercises
Negotiation Strategies and Tactics
Section A Wisdom in Mind Is Better than Money in the Hand
Section B Negotiation Strategy or Just Tactics
Background Information
Words and Expressions
Exercises
Types of International Business Negotiation
Section A Long Live Price Negotiations
Section B Enron's Indian Joint Venture Negotiation Debacle——A Case
Study
Background Information
Words and Expressions
Exercises
Verbal and Nonverbal Communication Skills
Section A Actions Speak Louder than Words
Section B Smart Car Seller
Background Information
Words and Expressions
Exercises
International Business Negotiation Etiquette
Section A The Secret Weapon to Change Disadvantages into
Advantages
Section B Negotiation Credibility Etiquette
Background Information
Words and Expressions
Exercises
Cross-Cultural Business Negotiation
Section A Forewarned Is Forearmed
Section B Building Trust Before Heading to the Table with
Japanese
Background Information
Words and Expressions
Exercises
Key to Exercises
References

用户评论 (总计3条)

•   还行 教材嘛不会差到哪里去
•   学校教材，字体看起来还可以，纸张挺好。就是标题字体颜色不是很醒目，看起来有点纠结。
•   全英文，看起来比较头疼，跟老师上课不配套，只能打打基础