现代商务英语综合教程（第5册）

出版时间：2011-4  出版社：中国人民大学出版社  作者：卢欣　等主编  页数：230  

内容概要

　《现代商务英语综合教程》的编写宗旨是：在遵循现代外语教学理念基础上，强调外语在商务领域中的应用，注重为学生创造商务环境。全面培养学生的英语综合应川能力，使他们在今后的下作中能用英语有效地进行口头和书面商务沟通。

书籍目录

CHAPTER 1　Basics of International Trade
　Background Case
　Listening
　Reading
　Structure
　Vocabulary
　Comprehension
　Translation
　Speaking
　Writing
　Additional Reading
CHAPTER 2　ImportExport Procedures
　Background Case
　Listening
　Reading
　Structure
　Vocabulary
　Comprehension
　Translation
　Speaking
　Writing
　Additional Reading
CHAPTER 3　Trade Negotiation
　Background Case
　Listening
　Reading
　Structure
　Vocabulary
　Comprehension
CHAPTER 4　Trade Payment
CHAPTER 5 Transport and lnsurance
CHAPTER 6 Countertrade
CHAPTER 7 Trade Fairs
CHAPTER 8 E-Business
CHAPTER 9 Technology
CHAPTER 10 Business Law
CHAPTER 11 Cultural Diversity
CHAPTER 12 The Future of Business

章节摘录

　　Ghanas inward-oriented tradepolicy resulted in a shift of resources awayfrom the profitable activity of growingcocoa, where it had an absolute advantagein the world economy, toward growingsubsistence foods and manufacturing,where it had no advantage. This inefficientuse of the countrys resources severelydamaged the Ghanaian economy and heldback the countrys economic development.　　In contrast, consider the tradepolicy adopted by the South Koreangovernment. The World Bank hascharacterized the trade policy of SouthKorea as strongly outward-oriented.Untike in Ghana, the policies of theSouth Korean government emphasizedlow import barriers on manufacturedgoods （but not on agricultural goods） andincentives to encourage South Koreanfirms to export. Beginning in the late1950s,. the South Korean governmentprogressively reduced import tariffs froman average of 60 percent of the price of animported good to less than 20 percent inthe mid-1980s. On most nonagriculturalgoods, import tariffs were reduced to zero.In addition, the number of imported goodssubject to quotas was reduced from morethan 90 percent in the late 1950s to zeroby the early 1980s. Over the same period,South Korea progressively reduced thesubsidies given to South Korean exportersfrom an average of 80 percent of theirsales price in the late 1950s to an averageof less than 20 percent in 1965, and downto zero in 1984. With the exception of theagricultural sector （where a strong farmlobby maintained import controls）, SouthKorea moved progressively toward a freetrade stance.

用户评论 (总计2条)

•   很不错，配合着参考书用挺有效果
•   書不錯，可是就是沒答案