编辑的艺术

出版时间:2010-4  出版社:中国人民大学出版社  作者:(美)布鲁克斯,(美)平森,(美)西索斯 著,李静滢,刘英凯 改编  页数:302  
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前言

  This 8th edition of TAe Art of Editing is the most extensive revision yet undertaken. The text has been altered to reflect the rapid changes taking place in the media industry and the changes we detect in editing courses nationwide。  While the fundamental editing skills taught herein are still those honed for decades at the nations best newspapers and magazines,editing skills are now in great demand throughout the media industry.Therefore,in this edition we place more emphasis on editing for radio,television and the World Wide Web.  Convergence also is a key to this revision,as the new subtitle of the text would suggest。Convergence means many things to many people, but we define it here as cooperative ventures among print media,radio and television,and the Web.  While most editors for the foreseeable future will find iobs in one of the existing media,already there is demand for multimedia editors who can edit for print,editaudio and video,and cope with the nuances of the Web.  Demand for that new breed of iournalist iS likely to grow as the governmentproposes relaxation of cross-media ownership rules,approved by the FederalCommunications Commission but challenged by many in Congress as anti-com-petitive.Relaxation of the rules likely would lead to companies increasing owner-ship in newspapers and television stations within the same market to expediteconvergence.

内容概要

  《编辑的艺术》第八版于2005年出版,与此前的第七版相比,在内容和形式上都有很大变化,所做的改动反映了媒体产业变革的现状。全书分五大部分:第一部分“整合时代的编辑操作”,第二部分“编辑操作基础”,第三部分“编辑的视觉艺术”,第四部分“为不同的媒体编辑”,第五部分“编辑的其他角色”。第一部分介绍了新闻业界的最新变化,尤其突出当今的媒体整合对新闻编辑的影响,以及编辑和受众的关系。媒体整合是这一版本明确强调的概念。不论在西方国家还是在中国,媒体整合都是大势所趋,文化的变迁和新的技术手段导致了媒体产业结构的整合变化,新闻传播随之朝着便利快捷、与受众互动并凸显主体个性的方向发展,媒体产业已经步入融合与创新的时代。但是就国内媒体产业而言,不同媒体在资源的调用与配合上尚未形成习惯,仍然需要寻找比较好的整合方式和方法。因此这部分的背景知识介绍很值得读者深思。  第二部分到第四部分是本书的主体,全面细致地介绍了作为编辑必须掌握的基本专业知识和编辑的艺术技巧,包括标题该怎么确定,导语该怎样写作,如何制作新闻图表,怎样利用图像效果与网上资源等。掌握诸如此类的规定性内容是编辑工作的基础。第二部分篇幅较长,首先解析编辑的过程与编辑的三R原则,然后从宏观范畴介绍新闻报道编辑需要注意的问题并阐述新闻自由、法律的制约与新闻伦理,同时强调微观范畴上报道的精确性,最后提出宏观编辑与微观编辑结合的整体编辑观念,依次讲述了多种报道类型的编辑重点。第三部分针对的是标题、篇名、题注和提要的编辑写作,以及在编辑中如何处理照片与图表,从而利用图形的吸引力等细节问题。第四部分针对报纸、杂志、广播电视、公共关系以及广告设计等其他不同媒体领域的特点,探讨在这些媒体形式中进行编辑的特殊情况。本书的最后一部分则超出普通意义上的编辑实践操作,回答了作为个体的编辑如何更好地在所属的团队中与他人协作或领导他人更有目标、更有效率地工作。

作者简介

布雷恩·S·布鲁克斯(Brian S.Brooks)美国密苏里大学新闻学院教授,主要研究兴趣与教学方向为新闻学与新闻学教育中计算机的应用、国际新闻报道、新闻写作技巧提高和报刊编辑,并且有丰富的新闻实践经验。主要作品包括《新闻报道与写作》(News Reporting and Writing,合著

书籍目录

前言第一部分 整合时代的编辑操作 第1章 当今媒体变革下的编辑操作 第2章 编辑与受众第二部分 编辑操作基础 第3章 编辑过程 第4章 宏观范畴下的编辑 第5章 法律、伦理与适宜性的宏观编辑 第6章 整体编辑:宏观编辑与微观编辑的结合第三部分 编辑的视觉艺术 第7章 标题,篇名,题注以及提要 第8章 使用照片和图形第四部分 为不同的媒体编辑 第9章 编辑报纸 第10章 编辑杂志和业务通讯 第11章 编辑网页 第12章 编辑广播电视媒体 第13章 在其他领域从事编辑第五部分 编辑的其他角色 第14章 作为指导者的编辑 第15章 作为管理者与领导者的编辑

章节摘录

  For generations, news was produced and distributed in assembly-line fashion. Re-porters gathered and wrote it, editors edited it, and publishers produced and distributed it in print or broadcast form to mass audiences. This one-to-many model was born in the Industrial Revolution.  Editors in that environment served as gatekeepers. The editor decided when to open the gate, allowing information to flow to the public. Editors had total control over what was published or broadcast. They determined which stories were news worthy——those they deemed useful, relevant or interesting to their audiences. Editors controlled the gate, and consumers got only what editors gave them.  Editors also controlled the play a story received. Was it newsworthy enough for Page One, where almost everyone would notice it, or should it be relegated to a brief on Page 37, where few would read it? Did it make the cover of Time, or did it not make the magazine at all? Did it warrant top billing on the evening news-cast, or was it left to the local newspaper?  Editors were powerful. They called all the shots.  Today, all that is changing. Newer media forms such as the Internet and wire-less devices (mobile telephones and personal digital assistants) allow users to choose what news they want to consume from multiple providers——some traditional and some not-and from digital databases of information vastly larger than the content of the nations largest newspaper or even the capacity of a 24-hour-a-day cable television news channel. In this environment, the one-to-many model disappears, and the user takes control.  Consumers now have almost unlimited access to millions of daily news items on the Internet. Sophisticated software allows them to program computers or wireless devices to receive only the news they want. That software, not an editor, serves as the gatekeeper.

媒体关注与评论

  总体上说,我一直认为这是一本非常优秀的教材。我欣赏该书全面的章节。它很有助益、简明扼要,而且忠于新闻工作的理想。  ——格伦·L·布莱斯克(Glen L.BleSke)加利福尼亚州立大学奇科分校  我相信,《编辑的艺术》对入门者来说是扎实精深的文本,是编辑新闻文本的基础课教材。本书实现了编辑哲学与编辑基础知识完美的融合。  ——比尔·弗格森(Bill ferguson)哥伦比亚大学

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