新闻传播学专业英语教程

出版时间：2010-3  出版社：中国人民大学出版社  作者：展江  页数：398  
Tag标签：无  

前言

　　本书作为国内第一部同类教材即将付梓，为它忙碌了一年有余的我们在欣慰和惶恐之际，想对编译本书的目的做一点说明。　　首先，本书的出版顺应了国家改革开放的大环境，同时也是对教育部大力倡导的在高校各专业开展双语教学要求的积极回应。21世纪之初，中国已成为世贸组织的成员，这标志着中国在对外开放的道路上迈出了历史性的一大步，同时也对国内的各行各业尤其是高等教育提出了新的要求。面对日益开放的社会，未来的知识型劳动大军和专业研究队伍如果不能娴熟地掌握英语这门世界通用的语言，则必将在竞争中落于人后。而英语的掌握与熟练运用，不仅意味着无障碍的日常会话与交流，对正在接受高等教育、即将成为社会中流砥柱的高校学子来说，它更意味着高层次的学术交流和专业性极强的科学研究。本书的目的，就是要引导新闻学与传播学专业的高年级本科学生和研究生直接阅读专业原著，在专业学习中巩固和提高英语水平，在英语学习中了解和研究专业知识。

内容概要

　　1．本书共分为18个单元，教学可按17～18个教学周、54学时安排。每单元由4篇选文构成(个别单元为5篇)，每篇选文的长度在1000个单词左右。内容大致涵盖大众传播事业的主要部类和新闻与传播学的主要领域。　　2．在每单元所选文章中，根据单元主题的不同，一般有1～2篇著名学者关于该主题的经典论述，1～2篇比较具体的个案研究性质的文章，以及1篇综合性的概述(反映本学科到20世纪末的发展)。这样组合的目的，是希望能尽量做到材料新颖，容量充足，内容权威，点面结合，深浅有致，形成梯次，适合新闻与传播学专业本科生和硕士研究生共同使用。　　3．本书所选文章，主要来自新闻学、传播学、政治学、经济学、法学、文化学、社会学等方面的文献。　　4．课文生词的选择和释义以教育部公布的《大学英语教学大纲通用词汇表》中的四级词汇为起点，学生可参考生词表来理解课文。　　5．在课后练习中，练习一采取问答题的形式，旨在培养学生理解作者的主要观点，并归纳课文主要内容的能力。　　6．专业翻译能力的培养是本教材的一个重要目的。在每单元所选文章中，我们提供两篇译文，作为教学参考。

书籍目录

Unit 1 Introduction 　Passage One The Meaning of "Communication" 　Passage Two McQuail's Normative Theories 　Passage Three Hot and Cold 　Passage Four Minerva's Owi Unit 2 Books 　Passage One Books in History 　Passage Two Book Publishing 　Passage Three The Printing Press as an Agent of Change 　Passage Four Areopagitica: A Speech for the Liberty of Unlicensed Printing Unit 3 Magazines 　Passage One Magazine as Media Innovators 　Passage Two Magazines Push Images Over Words 　Passage Three Luce and Time 　Passage Four Early Periodical as Publicist Instrument of Criticism Unit 4 Newspapers 　Passage One What if There Were No Newspaper? 　Passage Two A Newspaper Industry Casualty You May Have Missed 　Passage Three The New York Times in 1990s 　Passage Four Natural History of the Newspaper Unit 5 Film 　Passage One Importance of Movies 　Passage Two The Structure of the Western Film 　Passage Three Hollywood's Big Six 　Passage Four Schindler's I.ist: The Role of Memory Unit 6 Radio 　Passage One FM's Rise 　Passage Two Characteristics of American Radio 　Passage Three Trends and Convergence in Radio and Sound Recording 　Passage Four The Assets and Liabilities in Radio Unit 7 TV 　Passage One Impact of Television 　Passage Two Culture 　Passage Three The Case for Television Journalism 　Passage Four CBS News Unit 8 Internet and Media Convergence 　Passage One Internet 　Passage Two Worldwide Wedge: Division and Contradiction in the Global Information Infrastructure 　Passage Three Weblogs, Citizen Journalists and Traditional Media 　Passage Four Media Convergence and Complications Unit 9 Media Education and Media Literacy 　Passage One The Origin of Journalism Education 　Passage Two What They Don't Teach at J-School 　Passage Three Green-Eyeshades Versus the Chi-Squares 　Passage Four Elements of Media Literacy Unit 10 Advertising 　Passage One Media Choices 　Passage Two Origins of Advertising 　Passage Three Advertising: The Magic System 　Passage Four Advertising: Agencies and Copywriters Unit 11 Public Relations 　Passage One Defining Public Relations 　Passage Two Public Relations Services 　Passage Three Newsmaking 　Passage Four The Roots of Public Relations Unit 12 Media Economy 　Passage One Economic Foundation of Mass Media 　Passage Two The Two Economies 　Passage Three Television Programming 　Passage Four Rupert Murdoch Unit 13 Culture Industry and Culture Studies 　Passage One Culture Industry Reconsidered 　Passage Two What Is British Cultural Studies? 　Passage Three Properties of the New Media and a Socialist Strategy 　Passage Four Hegemony: An Overview Unit 14 Process of Mass Communication 　Passage One Encoding/Decoding 　Passage Two The Acts of Communication 　Passage Three The Circuit and the Acts 　Passage Four Selecting the News: Gatekeeping Unit 15 Effects and Audience of Mass Communication 　Passage One Effects Studies 　Passage Two The Uses and Gratifications Model 　Passage Three TV and Learning 　Passage Four Scientific and Nonscientific Polls Unit 16 Mass Communication and Society 　Passage One Some Social Functions of the Mass Media 　Passage Two The Masses: The Implosion of the Social in the Media 　Passage Three The Debate over Civic Journalism 　Passage Four Investigative Reporting Unit 17 Mass Communication and Social Control 　Passage One Government Manipulation of Media 　Passage Two Of the Liberty of Thought and Discussion 　Passage Three The Principles 　Passage Four Jefferson's View of the Press Unit 18 Laws and Ethics of Mass Communication 　Passage One The First Amendment to the Constitution 　Passage Two The Means to the End 　Passage Three Should the Names of Rape Victims Be Published? 　Passage Four Attributing a Libel Is No Defense Appendix A Key to Exercises Appendix B Chinese Translations 参考文献

章节摘录

　　Two or more people come together, trying to share some information. Theyare likely to be very different people. Becausetheir life eXperienceshave beendifferent, the signs that carry the information are likely to look different to them.The more different the experiences, the more different the information that islikely to be read into them. Ideas like "pain" and "hunger" have a fairly goodchance of being understood in common because all of us have experienced thesethings——though even in this case, the "stiff upper lip" tradition of one culture islikely to be misinterpreted in a culture where feelings are more openly expressed,But words like freedom, communism, and apologize obviously are going to causetrouble when people come from different life patterns, especially if they comefrom difaerent cultures. Note carefully, however, that communication is not conducted entirely, oreven mostly, in words. A gesture, a facial expression, a pitch pattern, a level ofloudness, an emphasis, a kiss, a hand on the shoulder, a haircut or lack of one,the octagonal shape of a stop sign——all these carry information.

用户评论 (总计23条)

•   展老师编的书很不错啊！所选文章都很经典，非常不错的新闻传播英文资料
•   传播学专业英语的教程不多，这本算是可以的了~
•   这是新闻英语教材中的唯一一本，虽然内容有的已经过时，不过因为独家，所以好评。
•   很喜欢 书的质量好 印刷清晰 最主要可以提高专业英语的水平 要帮助我取得好成绩哟
•   有时候会发现，阅读原汁原味的英语文章更有趣。
•   内容更贴近国内教材，语言较通俗，为了准备复试买的，很实用，基本不需要软件来翻译
•   是学校教材，质量和内容都不错
•   专业书，很便宜，书有点折了，不过没关系
•   书的内容很好,质量也很好
•   一个字，嗯。。。。。。
•   蛮好的，质量都很好，纸质印刷都不错
•   非常好！好的不得了！
•   不错，学到很多新知识。
•   速度很快，非常好
•   书很好 很棒
•   灰常好哦~
•   蛮好的，认真学习可以大大提高英语专业水平。
•   将名著原文摘录只言片语下来，最后一部分有个别篇章的中文。有用倒是有用，不过。。。
•   很不算，还行
•   goodgoodvery good
•   这本书并不像想象中的完美，比如每篇文章后的生词并没有配音标，然而不管怎么样，这是我见过的国内新闻专业学习英语为数不多的选择，在选择面狭窄的前提下，这本教材不失为一种相对好的选择。
•   这就是本教材，内容嘛，还行，没有太多好评价的。但是纸张实在是不尽人意？难道是纸张涨价了？人大教材我们学校都有，我在学校借的其他教材没有这么薄的，仿佛翻一下就会撕烂。上周买的《经济学通论》这是这么薄的纸，但学校借的都正常啊？搞不懂。。。
•   还没有看，应该不错，学习参考书