B-to-B电子商务

出版时间：2002-10  出版社：中国人民大学出版社  作者：D.纳拉扬达斯  页数：180  字数：412000  

内容概要

To guide readers to Web-based sources of information that can supply good supplemental information.Using the best Web resources you can find out "what happened next"in the companies that our case studies examine-and,if you dig in the right places,why it happened.We get you started by steering you to sites where you can learn more.As the From the Field series develops we will enrich and refine our Web guidance,partly based on suggestions we receive from readers such as you.

书籍目录

Arrow Electronics
  Summary
  Case
  Questions and Ideas to Consider
Rosenbluth International and Biztravel.com
  Summary
  Case
  Questions and Ideas to Consider
MardetSoft
  Summary
  Case
  Questions and Ideas to COnsider
DigitalThink:Building a Sales Force
  Summary
  Case
  Questions and Ideas to COnsider
E-Hubs:The New B2B Mardetplaces
  Summary
  Article
  Questions and Ideas to Consider
FreeMardets OnLine
  Summary
  Case
  Questions and Ideas to COnsider
VerticalNet
  Summary
  Case
  Questions and Ideas to COnsider