经理人财务知识

出版时间：2002-9  出版社：中国人民大学出版社  作者：小威廉.J.布伦斯  页数：145  字数：373000  译者：宋建波  
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内容概要

Welcome to the Business Fundamentals series from Harvard Business School Publishing!
    The readings in this collection were developed for the MBA and executive programs of Harvard Business School.These programs rely heavily on the case method of instruction, in which students analyze and discuss firsthand accounts of actual management situations.Students also learn the fundamentals of what managers do:how they measure performance,make choices,and organize their activities.At Harvard Business School,the fundamentals are often taught through background notes,which describe business processes,management techniques,and industries.

书籍目录

IntroductionIntroduction to Financial ConceptsShort-term Financial ManagementLong-term Financial ManagementInvestment ManagementRisk ManagementValuationSpecial TopicsAppendisFor Further Reading