会展礼仪与文化

出版时间：2008-7  出版社：化学工业出版社  作者：周岩，张达球，陈宜　主编  页数：155  

前言

本书是“会展英语系列教材”之第三册，旨在弥补目前高等院校会展系列教材中缺少针对性较强的英语文化和礼仪类教材而编写。编者认为对会展从业人员而言，会展礼仪既是个人文化素质的体现，也是企业管理理念的综合表现。因此这一问题对各类会议、展览与节事的成功举办有着重要的影响。本书由8个单元构成，采用案例导入法编写，既阐述了会展业的礼仪概念和文化理论，也注重了中西方礼仪文化的介绍与对比，同时结合实际会展案例，系统地介绍了会展礼仪相关规范和具体技巧。本书为会展从业人员和会展专业的学生提供了较为系统的指导，对他们提高文化素养和职业素质具有一定的指导意义。本书适用于大专院校会展经济相关专业学生、成人教育学员及从业人员。由于在编写的过程中，存在资料不足的问题，同时鉴于编者水平所限，因此，书中尚有诸多不尽如人意之处，诚恳希望读者指正。

内容概要

　　本书为期出版的《会展英语》、《会展实务英语》的配套教材，专门针对英语文化和礼仪编写而成。　　本书由8个单元构成，采用案例导入法编写，既阐述了全展来的礼仪概念和文化理论，也注重了中西方礼仪文化的介绍与对比，同进结合会展案例，系统地介绍了会展礼仪相磁规范和具体技巧。　　本书既可作为会展经济及相关专业大专院校教材，也可供会展从业人员参考。

书籍目录

Unit 1  General Introduction　Part A  What is Etiquette and Protocol？　Part B  Etiquette and Protocol in Events and Exhibitions　Part C  Think Rightly：Ethics and Etiquette　Target PracticeUnit 2  Professional Image for Event Staff　Part A  The Basics of Professional Images　Part B  The Images in Business　Part C  Body Language　Part D  Top Ten Body Language Tips　Target PracticeUnit 3  Daily Etiquette for Event Staff　Part A  How to Introduce and Be Introduced　Part B  Handshakes　Part C  Business Cards　Part D  Telephone Courtesy　Part E  Appointment and Visiting　Target PracticeUnit 4  Pre-con Meeting Etiquette　Part A  Invitation Etiquette　Part B  Conference Room Layout and Seating Arrangement　Part C  Formal Event Etiquette--Arrival and Seating　Target PracticeUnit 5  On-Site Etiquette　Part A  Greeting Etiquette　Part B  Trade Show Booth Etiquette Can Attract Attendees　Part C  Speech Etiquette　Part D  Etiquette of Audience and Listeners　Part E  Negotiation Etiquette　Part F  On-Site Event Orchestration　Target PracticeUnit 6  Post-Event Etiquette　Part A  Gift-Giving Etiquette　Part B  Business Entertainment　Part C  Table Manners　Part D  Tips for Gift-Giving　Target PracticeUnit 7  Etiquette in Event Countries　Part A  Europe　Part B  Africa　Part C  The Middle East　Part D  Asia and the Pacific　Part E  America　Target PracticeUnit 8  Event Ethics， Etiquette and Essentials A～Z 　Target PracticeReferences

章节摘录

sure those who were invited into the feudal castle knew how to behave properly,so the ceremony could run smoothly.Etiquette is a topic that has occupied writers and thinkers in all sophisticatedsocieties for millennia. All known literate civilizations, including ancient Greeceand Rome, developed rules for proper social conduct. Confucius included rulesfor eating and speaking along with his more philosophical sayings. Early modernconceptions of what behavior identifies a "gentleman" were codified in the 16thcentury, in a book by Baldassare Castiglione, II Cortegiano （ "The Courtier"）.In the UK, Debrett is considered by many to be the arbiter of etiquettetheir guides to manners and form have long been the last word among the polite society.Traditional publications such as Correct Form have recently been updatedto reflect contemporary society, and new titles Etiquette for Girls and Mannersfor Men act as guides for those who want to combine a modern lifestyle viith traditional values.In America, Benjamin Franklin and George Washington wrote codes of conduct for young gentlemen. The immense popularity of advice columns and booksby Letitia Baldrige and Miss Manners shows the currency of this topic. Even morerecently, the rise of the Internet has necessitated the adaptation of existing rulesof conduct to create etiquette, which governs the drafting of email, rules forparticipating in an online forum, and so on.In Germany, there is an "unofficial" code of conduct, called the Knigge,based on a book of high rules of conduct written by Adolph Freiherr Knigge inthe late 18th century entitled exactly ber den Umgang mit Menschen （On Human Relations）. The code of conduct is still highly respected in Germany todayand is used primarily in the higher society.Etiquette may be wielded as a social weapon. The outward adoption of thesuperficial mannerisms of an in-group, in the interests of social advancementrather than a concern for others, is a form of snobbism, lacking in virtue.Cambridge Dictionary defines etiquette as "the set of rules or customswhich control accepted behaviour in particular social groups or social situa-tions", which, in other words, refers to manners and behavior considered ac-ceptable in social and business situations. In Cambridge Dictionary, protocol isdefined as "the system of rules and accepted behaviour used at official ceremo-nies and occasions" . This concept often focuses on customs and regulationswith diplomatic etiquette and courtesies in official situations,such as negotiations.

编辑推荐

《上海市会展策划与设计本科教育高地会展经济与管理系列教材•会展礼仪与文化》既可作为会展经济及相关专业大专院校教材，也可供会展从业人员参考。