会展实务英语

出版时间：2008-2  出版社：7-122  作者：张达球  页数：144  

内容概要

本书为前期已经出版的《会展英语》的配套教材，旨在《会展英语》理论知识基础上，为培养会展经济专业学生及会展从业人员在实际操作过程中的英语应用能力做一种探索。本书分10个单元，内容涉及会议和展览的各主要环节的运作细节，包括会展接待与食宿安排、招标与投标胜算、参展与办展注意事项、策划预算与管理、参展手册与文档管理、撤展与安全保障等。为帮助学习者消化理解内容，每个单元均附有专业术语词表和行业语句翻译练习；为了帮助课堂师生互动，进一步体验实践效果，本书每个单元还设计了相关环节的模拟演练与讨论。    本书大多取材于西方成熟市场的经验，语言地道而又明了易懂，可作为高等院校会展经济专业的教材，也可作为会展专业高职高专的参考教材，并可供成人教育相关专业学员以及会展经济从业人员学习参考。

书籍目录

Unit 1  How to Conduct a Productive Effective and Interesting Meeti  Part A  Prepare a Meeting  Part B  Dos and Don'ts for a Meeting  Part C  How to Take Minutes--an Example  Part D  Closing the Meeting and Following up  Part E  Discussion and PracticeUnit 2  Get Ready for an Exhibition  Part A  A Brief Introduction to What to Be Prepared  Part B  Get the Ball Rolling on  Part C  Event Planning Tips  Part D  Tips for Bringing the Event to Life--Another Scenario  Part E  Discussion and PracticeUnit 3  How to Organize a Convention  Part A  Planning a Checklist  Part B  An Exhibition at MECC--an Example  Part C  Guide for Overseas Exhibitors  Part D  Discussion and PracticeUnit 4  How to Win a Bidding.   Part A  Preparation  Part B  Feasibility Study  Part C  Proposal Documents  Part D  Discussion and PracticeUnit 5  How to Plan an Event  Part A  Objectives for Different Types of Events  Part B  Budgeting  Part C  Initial Planning  Part D  Budget Breakdown  Part E  Discussion and PracticeUnit 6  How to Create Event Management Manual  Part A  What Can a Management Manual Help?  Part B  Corporate Event Operations Manual Checklist 　Part C  Manual Design　Part D  Checklists　Part E  Discussion and PracticeUnit 7  The Event Management Process  Part A  Event Management Life Cycle  Part B  Proper Scheduling Benefits  Part C  Corporate Events, Fund-Raisers, Special Events  Part D  Create Critical Paths  Part E  Discussion and PracticeUnit 8  Event Signage and Shutdown Procedure  Part A  Event Signage  Part B  Event Shutdown Procedure  Part C  Discussion and PracticeUnit 9  Evaluation through Measurement and Analysis  Part A  Evaluation Process  Part B  Quantitative and Qualitative Evaluation Methods    Part C  Cost-Benefit  Part D  Discussion and PracticeUnit 10  Event Office Documentation  Part A  How to File Office Documents  Part B  How to Establish the Filing Systems  Part C  Corporate Event Office Requirements  Part D  Documentation and Risk  Part E  Discussion and Practice翻译练习参考答案References

用户评论 (总计1条)

•   这本书，我买了翻开就后悔了，不仅纸质差，里面全部都是英文，本以为是英汉对照呢， 错选了