出版时间:2007-8 出版社:7-122 作者:高瑞英 编 页数:261
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内容概要
全书分5个单元共20篇课文,内容选材来源于原版英文书刊、杂志、最新的化妆品著名企业站点信息、科技文献资料等,包括行业发展趋势, FDA(US Food and Drug Administration)职能,化妆品安全监管、产品简介、相关知识、标签、包装、广告、营销渠道,化妆品网站、著名企业介绍,美容知识等。全书由课文、课后练习、专业术语、辅助读物等部分组成,此外书后还设有附录,内容包括总词汇表,化妆品原料词典,参考文献英文刊名和缩写规则,化学常用词头和词尾的含义,常用词头和词尾含义,化学上常见的缩略语,化工常用英文缩写和颜色词汇中英文对照(彩妆用)等可供查阅。 本书内容通俗易懂,语言精练,趣味性强,选材新颖,覆盖面广。可供化妆品生产、管理、经营、销售及美容等从业人员阅读,也可作为高职高专化妆品专业教材。
书籍目录
UNIT ONE MARKETING Lesson 1 High-end Cosmetic Market in China Lesson 2 Self-introduction of a Famous World-Leading Cosmetics Company Lesson 3 Cosmetic Advertisements Lesson 4 Practical Guide to Brand Promotion in ChinaUNIT TWO ADMINISTRATION AND REGULATIONS Lesson 5 FDA's Authority over Cosmetics Lesson 6 Hypoallergenic Cosmetics Lesson 7 Is It a Cosmetic, a Drug, or Both? Lesson 8 Cosmetic LableingUNIT THREE SAFETY Lesson 9 Are Hair Dyes Safe Lesson 10 Cosmetic Safety: More Complex Than at First Blush Lesson 11 Protecting Children from the Sun Lesson 12 Is Indoor Tanning Safe?UNIT FOUR MATERIAL Lesson 13 Cosmetic Ingredients: Understanding the Puffery Lesson 14 Emulsion and its Stability Lesson 15 Essential Oils Lesson 16 PreservativesUNIT FIVE MAKEUP Lesson 17 How to Apply Eye Make Up Tips to Look Stunning Lesson 18 Perfumes For Women Lesson 19 Applicaion of Foundation Lesson 20 Tattoos and Permanent MakeupAPPENDIX APPENDIX I Vocabulary APPENDIX II 化妆品原料词典 APPENDIX III 参考文献英文刊名的缩写规则 APPENDIX IV 化学常用词头和词尾的含义 APPENDIX V 常用词头及词尾含义 APPENDIX VI 化学上常见的缩略语 APPENDIX VII 化工常用英文缩写 APPENDIX VIII 颜色词汇中英文对照(彩妆用)REFERENCES
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