出版时间:2011-1 出版社:电子工业出版社 作者:王洪涛 编 页数:130
内容概要
本教材秉承“任务驱动”的理念,以贸易流程的环节为结构,各章既相互联系又各自独立,突出口语,侧重商务实务,强调实用。教材分为以下几方面的内容:
(1)企日常商务活动(Business Routine):(2)接待(Business Reception);
(3)商务谈判(Business Negotiation;
(4)交易(Business/ransaction); (5)结汇(Settling of
Exchange):
(6)业务登记文件存档(BusinessRegistration&DocumentArchiving)。本书内容翔实,结构严谨,外贸知识、文化背、外贸术语兼备,各章节配有练习、背景知识简介和注释等,反复朗读记忆,情景演练,再配合使用电教材,教学效果理想,学生学后司直接上岗使用。
本书可作为高职高专国际贸易、商务英语专业及相关专业教材,也作为有关从业人员的培训教材或阅读参考书。
书籍目录
Unit 1 Arranging for an Appointment
Building up Business Relations
Order Inquiry
Confirming an Appointment
Credit Investigation
Unit 2 Showing Around the Company
Meeting at the Airport
Greetings and Introductions
Reception Banquet
Unit 3 Making offers and Counter-offers
Negotiations on Terms of Payment
Negotiations on Commission
Negotiations on Terms of Shipment
Signing a Contract
Opening a Negotiation
Making Inquiries
Unit 4 Shipment
Insurance
Delivery
Payment
Inspection
Goods Preparation
Unit 5 Settling of Exchange
Unit 6 Business Registration & Document Archiving
图书封面
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