商务英语泛读

出版时间：2010-8  出版社：电子工业出版社  作者：李娜，孙静　主编  页数：177  

内容概要

本书共分10章，内容包括国际贸易、国际经贸组织、企业文化、品牌与品牌名称、国际竞争、营销、促销、报价、电子商务和经济危机十大主题。每章由Text A、Text B和Text C 3篇文章组成，每篇文章以教学目标、导入、独立阅读和词汇预习作为课前任务，以课堂阅读、词组、词汇、句子和讨论作为课堂任务和课后任务。通过任务引导学生积极预习、练习和复习，在完成阅读任务的同时扩大商务英语的理论知识面，培养英语的阅读技巧，提高专业英语的阅读能力。    本书既可作为高职高专、商务英语专业及相关专业教材，也可作为有关从业人员的培训教材或阅读参考书。

书籍目录

Chapter 1 Survey of International Trade  Overall Task 1:learning objective  Overall Task 2:Lead In    Text A  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  GlossaryChapter 2 International Economic and Trade Organizations  Overall Task 1:Learning Objective  Overall Task 2:Lead In    Text A  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  GlossaryChapter 3 Corporate Culture  Overall Task 1:Learning Objective  Overall Task 2:Lead In    Text A  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  GlossaryChapter 4 Brand and Brand Names  Overall Task 1:Learning Objective  Overall Task 2:Lead In    Text A  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  GlossaryChapter 5 International Competition  Overall Task 1:Learning Objective  Overall Task 2:Lead In    Textm  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  GlossaryChapter 6 Marketing  Overall Task 1:Learning Objective  Overall Task 2:Lead In    Text A  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  GlossaryChapter 7 Promotion  Overall Task 1:Learning Objective  Overall Task 2:Lead In    Text A  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  GlossaryChapter 8 Pricing  Overall Task 1:Leaming Objective  Overall Task 2:Lead In    Text A  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  GlossaryChapter 9 E-commerce  Overall Task 1:Learning Objective  Overall Task 2:Lead In    Text A  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  GlossaryChapter 10 Economic crisis  Overall Task 1:Learning Objective  Overall Task 2:Lead In    Text A  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  Glossary

用户评论 (总计1条)

•   当成课外读物看的，内容比较科普，没有太复杂的专业知识，理解上问题不大，词汇都是常用的，应该了解。