出版时间:2006-5 出版社:国防工业出版社 作者:纪可 页数:234
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内容概要
为了响应双语教学的号召,培养复合型旅游管理人才,现根据近几年国内外专业书籍和期刊,针对旅游管理专业的学生及相关部门的培训编写了本书。本书介绍了当今酒店管理的相关知识,主要涉及酒店管理的新观念、新思路和新做法,酒店各主要部门的运作流程、具体管理内容。旨在帮助学生了解酒店管理和各环节,同时提高英语应用能力,通过动手实践和运用互联网信息,更快地了解国际酒店业的发展动向和有关的学术研究。
书籍目录
CHAPTER 1 Introduction 1. Travel in History 2. The Transportation Revolution 3. About Hospitality IndustryCHAPTER 2 Service Makes Kifference 1. What Is Service? 2. Characteristics of Services 3. Strategic Planning 4. The Strategic Service Vision 5. Keys to Delivering Good ServiceCHAPTER 3 Understanding the World of Hotels 1. Hotel Industry 2. Hotel Guests 3. Hotel CategoriesCHAPTER 4 Hotel Organization 1. How Is a Hotel Organized? 2. Revenue Centers 3. Cost CentersCHAPTER 5 Managing and Leading Hospitality Enterrpises 1. A Manager's Job 2. The Importance of Leadership Appendix Eight Managerial/Leadership RolesCHAPTER 6 Managing Human Resources 1. Labor Trends 2. Human Resources ProgramsCHAPTER 7 Marketing Hospitality 1. The Marketing Concept 2. Sales Management 3. Advertising 4. Public Relations 5. Sales PromotionCHAPTER 8 Hotel Contracts and Agreement 1. Development of Hotel Chains 2. Franchising Is Big Business 3. Why Management Companines Exist 4. Management Contracts 5. Joint Venture 6. Hotel ConsortiaCHAPTER 9 Cost Control 1. Costing Concept 2. The Impact of Cost Structure on ProfitabilityCHAPTER 10 Globa Competition and the Future 1. Long-term Tourism Growth Trends 2. Tourism Grwth in Asia and the Pacific 3. Technolgy and Automation 4. Tourism and the Environment 5. Mergers, Acquisitions, Cooperative ArragementsAppendix1Appendix2Reference Books
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