工作中的英语写作

出版时间：2011-9  出版社：人民邮电出版社  作者：菲利浦·科林  页数：376  
Tag标签：无  

内容概要

　　本书是一本实用的商务写作入门教材，也是有关职业的写作指导用书，旨在帮助学习者掌握和提升工作中写作的主要技能和交流技巧。作为精要版，内容时新、重点突出、精炼扼要、简明实用是其主要特色。
　　本书分为三篇十章，涵盖了工作中各个领域的写作技能：从受众分析和商业伦理，到日渐复杂的商务文件，再到工作中的演讲和简历的制作等。本书充分体现出了时代性、多样性和国际性。不仅提供了当下最流行的沟通技术——互联网、电子邮件、计算机图形、演示软件、博客、电子文档等，还从全球市场的角度讲述了如何面向外国读者写作的内容。
　　本书篇幅适中，理论与实务兼备，简明实用，适合用作商务写作等课程的全英语教学和双语教学教材。作为一般培训教材及自学参考书，本书也是想提高写作技能的职场人士的极佳选择。

书籍目录

第1章　开始：写作与你的职业生涯
第2章　工作中的写作过程和协作
第3章　撰写备忘录、传真和电子邮件
第4章　信函写作
第5章　如何求职：简历、求职信和面试
第6章　成功地设计文件和图表
第7章　撰写说明书和规程
第8章　撰写有效的短篇报告和提议书
第9章　认真撰写长篇报告
第10章　成功地在工作中作演讲
英文目录
P A R T I : Backgrounds
Chapter 1: Getting Started: Writing and Your Career
Writing—An Essential Job Skill
Writing for the Global Marketplace
See the World Through Their Eyes
Use International English
Four Keys to Effective Writing
Identifying Your Audience
Establishing Your Purpose
Formulating Your Message
Selecting Your Style and Tone
Style and Tone Examples
Characteristics of Job-Related Writing
Providing Practical Information
Giving Facts, Not Impressions
Providing Visuals to Clarify and Condense Information
Giving Accurate Measurements
Stating Responsibilities Precisely
Persuading and Offering Recommendations
Ethical Writing in the Workplace
Ten Ethical Requirements on the Job
Some Guidelines to Help You Reach Ethical Decisions
Ethical Dilemmas
Writing Ethically
Revision Checklist
Exercises
Chapter 2: The Writing Process and Collaboration at Work
What Writing Is Not and Is
What Writing Is Not
What Writing Is
Researching
Planning 29 v
HM_Kolin_FM.qxp 2/1/08 1:47 AM Page v
第1章　开始：写作与你的职业生涯
第2章　工作中的写作过程和协作
Drafting
Key Questions to Ask as You Draft
Guidelines for Successful Drafting
Revising
Allow Enough Time to Revise
Revision Is Rethinking
Key Questions to Ask as You Revise
A “Before” and “After” Revision
Editing
Guidelines for Writing Lean and Clear Sentences
Guidelines for Cutting Out Unnecessary Words
Guidelines for Eliminating Sexist Language
Avoiding Other Types of Stereotypical Language
Collaboration Is Crucial to the Writing Process
Seven Guidelines for Successful Group Writing
Sources of Conflict in Group Dynamics and How to Solve Them
Collaborating Online
Avoiding Problems with Online Collaboration
Collaborating via E-Mail
Revision Checklist
Exercises
P A R T I I : Correspondence
Chapter 3: Writing Memos, Faxes, and E-Mails
What Memos, Faxes, and E-Mails Have in Common
Memos
Memo Protocol and Company Politics
Functions of Memos
Memo Format
Memo Style and Tone
Strategies for Organizing a Memo
Organizational Markers
Faxes
Fax Guidelines
E-Mail
Business E-Mail Versus Personal E-Mail
E-Mails Are Legal Records
Guidelines for Using E-Mail
E-Mail Compared with Other Business Communications
Revision Checklist
Exercises
vi Contents
HM_Kolin_FM.qxp 2/1/08 1:47 AM Page vi
HM_第3章　撰写备忘录、传真和电子邮件
Chapter 4: Writing Letters
Letters in the Age of the Internet
Letter Formats
Full Block Format
Modified Format
Continuing Pages
Guidelines on Printing Your Letters
Parts of a Letter
Date Line
Inside Address
Salutation
Body of the Letter
Complimentary Close
Signature
Enclosure(s) Line
Copy Notation
Organizing a Standard Business Letter
Making a Good Impression on Your Reader
Guidelines for Achieving the “You Attitude”
Types of Business Letters
Inquiry Letters
Special Request Letters
Sales Letters
The Four A’s of Sales Letters
Do I Mention Costs?
Customer Relations Letters
Being Direct or Indirect
Follow-Up Letters
Complaint Letters
Adjustment Letters
Collection Letters
International Business Correspondence
Guidelines for Communicating with International Readers
Respecting Readers’ Nationality and Ethnic/Racial Heritage
Writing to Readers from a Different Culture: Some Examples
Revision Checklist
Exercises
Chapter 5: How to Get a Job: Résumés, Letters of Application,
and Interviews
Steps the Employer Takes to Hire
Steps to Follow to Get Hired
Contents vii
HM_Kolin_FM.qxp 2/1/08 1:47 AM Page vii
第4章　信函写作
第5章　如何求职：简历、求职信和面试
Analyzing Your Strengths
Looking in the Right Places for a Job
Preparing a Résumé
What Employers Like to See in a Résumé
The Process of Writing Your Résumé
Parts of a Résumé
Organizing Your Résumé
The Online Résumé
Formatting an Online Résumé
Making Your Online Résumé Search-Engine Ready
Testing, Proofing, and Sending Your Online Résumé
Cyber-Safing Your Résumé
Letters of Application
How Application Letters and Résumés Differ
Writing the Letter of Application
Going to an Interview
Preparing for the Interview
Questions to Expect
What Do I Say About Salary?
Ten Interview Dos and Don’ts
The Follow-Up Letter
Revision Checklist
Exercises
P A R T I I I : Preparing Documents and Visuals
Chapter 6: Designing Successful Documents and Visuals
Organizing Information Visually
The ABCs of Print Document Design
Page Layout
Typography
Using Color
Three Rules of Effective Page Design: A Wrap Up
The Purpose of Visuals
Choosing Effective Visuals: Some Precautions
Inserting and Writing About Visuals: Some Guidelines
Two Categories of Visuals
Tables
Parts of a Table
Figures
Line Graphs
Guidelines for Creating a Graph
viii Contents
HM_Kolin_FM.qxp 2/1/08 1:47 AM Page viii
HM_第6章　成功地设计文件和图表
Charts
Circle Charts
Bar Charts
Organizational Charts
Flow Charts
Pictographs
Photographs
Drawings
Clip Art
Using Visuals Ethically
Photos
Graphs
Bar Charts
Pie Charts
Drawings
Using Appropriate Visuals for International Audiences
Revision Checklist
Exercises
Chapter 7: Writing Instructions and Procedures
Instructions and Your Job
Why Instructions Are Important
Safety
Efficiency
Convenience
The Variety of Instructions: A Brief Overview
Assessing and Meeting Your Audience’s Needs
Key Questions to Ask About Your Audience
The Process of Writing Instructions
Plan Your Strategy
Do a Trial Run
Write and Test Your Draft
Revise and Edit
Using the Right Style
Using Visuals Effectively
Guidelines for Using Visuals in Instructions
The Five Parts of Instructions
Introduction
List of Equipment and Materials
Steps for Your Instructions
Warnings, Cautions, and Notes
Conclusion
Model of Full Set of Instructions
Contents ix
HM_Kolin_FM.qxp 2/1/08 1:47 AM Page ix
第7章　撰写说明书和规程
Writing Procedures for Policies and Regulations
Some Examples of Procedures to Write
Meeting the Needs of Your Marketplace
Some Final Advice
Revision Checklist
Exercises
Chapter 8: Writing Effective Short Reports and Proposals
Why Short Reports Are Important
Types of Short Reports
Anticipate How an Audience Will Use Your Report
Guidelines for Writing Short Reports
Do the Necessary Research
Be Objective and Ethical
Organize Carefully
Use Reader-Centered Headings, Bullets and Numbering, and
Visuals
Periodic Reports
Sales Reports
Progress Reports
Audience for a Progress Report
Frequency of Progress Reports
Parts of Progress Reports
Trip/Travel Reports
Questions Travel Reports Answer
Common Types of Travel/Trip Reports
Incident Reports
When to Submit an Incident Report
Parts of an Incident Report
Protecting Yourself Legally
Writing Successful Proposals
Proposals Are Persuasive Plans
Proposals Frequently Are Collaborative Efforts

用户评论 (总计3条)

•   书拿到手简单翻阅了一下，买书时很注意看了下因为是双语才买的，但是拿到手后感觉不算是双语的书，中文很少，只是简要的几句，而且夹杂在英文中间，字体也很小，看起来费劲
•   范文类型应有尽有 值得好好研究
•   一般般吧，实用性不强。