出版时间:2007-10 出版社:人民邮电出版社 作者:马斯卡尔 页数:174
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内容概要
本书是情境国际商务英语教学学生用书,用英文的形式写了高等学校商务英语教学参考资料。以日常工作中的市场营销、产品与服务、进出口业务以及企业文化与商业伦理等精心选择的专题为背景,着力培养学习者在实际工作中用英语进行沟。
书籍目录
MODULE 1 PERFORMANCE 1 Happiness at work 2 Motivation 3 Incentives 4 Work and leisure Business Scenario 1 Improving morale Review and Development 1-4MODULE 2 INNOVATION 5 Entrepreneurs 6 Creativity 7 Start-ups 8 Inventions Business Scenario 2 Pitching for finance Review and Development 5-8MODULE 3 PROMOTION 9 Kids as consumers 10 Selling yourself 11 Think global,act local 12 The grey market Business Scenario 3 Bolton Bikes Review and Development 9-12MODULE 4 INVESTMENT 13 The industry of industries 14 Something for nothing? 15 In search of new markets 16 Bollywood goes global Business Scenario 4 Seniorservices Review and Development 13-16MODULE 5 WRITING RESOURCE 17 Nice job 18 Getting the go ahead 19 Unhappy customers 20 Local partners Review and Development 17-20Business across CulturesGrammar overviewGlossary
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