出版时间:2007-1 出版社:人民邮电 作者:杰夫·马杜拉 页数:114
内容概要
本系列教材主要有以下几个特点:(1)教材种类丰富。本系列教材首批推出7本商务知识双语教材,组成“英语专业工商管理双语教学教材系列”,包括《管理》(Jeff Madura著)、《运营管理与创新》(David Needle著)、《市场营销》(Louis Boone & David Kurtz著)、《会计与财务管理》(Jeff Madura著)、《商业伦理与社会责任》(Jaff Madura著)以及《创办新企业》(Jaff Madura著),国内同类题材教材较少。(2)版本较新。本系列教材选摘自国外最新教材,内容了相应学科的最新理念和最新的真实案例。(3)内容规范、简洁,语言难易得当,适合双语教学。本系列教材简要地概述了各职能领域最重的要基本概念、基本原理和主要理论,在每本书后加入了这门学科的相关重要术语,并对术语的词头进行了中文释义。
书籍目录
Career Prologue How to Make the Most of This Course How to Apply This Cuorse to Your Career How to Maximize Your Chances of Success in Your CareerPart1 Motivating Employees 1 The Value of Motivation 2 Theories on Motivation Hawthorne Studies Maslow’s Hierarchy of Needs Herzberg’s Job Satisfaction Study McGregor’s Theory X and Theory Y Theory Z Expectancy Self-Scoring Exercise:The Frazzle Factor Equity Thory Reinforcement Theory Motivational Gudelines Offered by Theories Decision Making:Determining How to Motiuate Employees 3 Motivating Disgruntled Employees Decision Making:Motiuating Disgruntlid Employees 4 How Firms Can Enhance Job Satesfaction and Motivation Adequate Compensation Program Cross Functional Teamwork:Spreding Motivation across Business Functions Job Security Flexible Work Schedule Employee Inuoluement Programs Self-Scoring Exercise:Are You and Empowered Employee? Smalll Business Suruey: Do Employees Want More Influence in Business Decisions? Firms That Achieue the Highest Job Satisfaction Leuel Global Business:Motivating Employees across Countries Decision Making:Increasing Job Satisfaction College Health Club:Motivating Employees at CHC Summary Key Terms Revies & Critical Thinking Questions Discussion Questions It’s Your Decision:Motivationg Employeesat CHC Investing in a Business Case:Using Motivation to Enhance Performance Video Case:Motivating Employees at Valassis Communmications,Inc Internet Applications Dell’s Secret to Success In-Text Study GuidePart2 Hiring,Training,and Evaluating EmployeesAnswers to In-Text Study GuideGlossary
图书封面
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