管理

出版时间：2007-1  出版社：人民邮电出版社  作者：杰夫·马杜拉  页数：132  
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内容概要

本系列教材主要有以下几个特点：（1）教材种类丰富。本系列教材首批推出7本商务知识双语教材，组成“英语专业工商管理双语教学教材系列”，包括《管理》（Jeff Madura著）、《运营管理与创新》（David Needle著）、《市场营销》（Louis Boone ＆ David Kurtz著）、《会计与财务管理》（Jeff Madura著）、《商业伦理与社会责任》（Jaff Madura著）以及《创办新企业》（Jaff Madura著），国内同类题材教材较少。（2）版本较新。本系列教材选摘自国外最新教材，内容了相应学科的最新理念和最新的真实案例。（3）内容规范、简洁，语言难易得当，适合双语教学。本系列教材简要地概述了各职能领域最重的要基本概念、基本原理和主要理论，在每本书后加入了这门学科的相关重要术语，并对术语的词头进行了中文释义。

书籍目录

Part 1 Managing Effectively  1 Levels of Management    Decision Making:Interaction among Management Layers  2 Functions of Managers    Planning     Cross Functional Teamwork:Interaction of Functions to Achieve the Strategic Plan      Organizing      Leading    Global Business:Conflicts with the Goal of a Multinational Corporation      Controlling    Global Business:Leadership Styles for Global Business      Integration of Management Functions      Use of Technology and Software to Improve Management Functions      Software to Improve Management Functions      Decision Making:Using Managerial Functions to Make Decisions  3 Managerial Skills    Conceptual Skills    Interpersonal Skills    Technical Skills    Deccision-Making Skills    Summary of Management Skills    Decision Making:Determining the Required Management Skills  4 How Managers Manage Time    Set Proper Priorities    Schedule Long Time Intervals for Large Tasks    Minimize Interruptions    Small Business Survey:How Managers Run Meetings Efficiently    Set Short-Term Goals    Delegate Some Tasks to Employees    Decision Making:How to Manage Time to Complete a Project    College Health Club:Planning at CHC    Summary    Key Terms    Review & Critical Thinking Questions    Discussion Questions    College Health club:Managing at CHC    Investing in a Business    Case:Applying Management Skills    Video Case:Managing at Caribou Coffee    Internet Applications    Dell's Secret to Success    In-Text Study GuidePart 2 Organizational Structure  5 Purpose and Types of Organizational Structure  6 Accountability in an Organizational Structure  7 Distributing Authority among the Job Positions  8 Structures That Allow More Employee Input  9 Methods of Departmentalizing TasksPart 3 Improving Productivity and QUALITY  10 Resources Used for the Production Process  11 Selecting a Site  12 Selecting the Design and Layout  13 Production Control  14 Methods to Improve Production EfficiencySummaryKey TermsReview & Critical Thinking QuestionsDiscussion QuestionsIt's Your Decision:ProductionDecisions at CHCInvesting in a BusinessCase:Selecting the Best Plant SiteVideo Case:Quality Control at CanondaleInternet ApplicationsDell's Secret to SuccessIn-Text Study GuideAnswers to In-Text Study GuideGlossary

用户评论 (总计1条)

•   感觉不是特别适用，写的虽然很简单易懂，不过没发和中国这里的互相借鉴。