出版时间:2007-1 出版社:人民邮电 作者:杰夫·马杜拉 页数:143
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内容概要
本系列教材主要有以下几个特点:(1)教材种类丰富。本系列教材首批推出7本商务知识双语教材,组成“英语专业工商管理双语教学教材系列”,包括《管理》(Jeff Madura著)、《运营管理与创新》(David Needle著)、《市场营销》(Louis Boone & David Kurtz著)、《会计与财务管理》(Jeff Madura著)、《商业伦理与社会责任》(Jaff Madura著)以及《创办新企业》(Jaff Madura著),国内同类题材教材较少。(2)版本较新。本系列教材选摘自国外最新教材,内容了相应学科的最新理念和最新的真实案例。(3)内容规范、简洁,语言难易得当,适合双语教学。本系列教材简要地概述了各职能领域最重的要基本概念、基本原理和主要理论,在每本书后加入了这门学科的相关重要术语,并对术语的词头进行了中文释义。
书籍目录
Part1 Accounting and Financial Analysis 1 How Firms Use Accounting Reporting Small Business Survey:Responsibility for Finanicial Reporting Decision Support Control Decision Making:Using Financial Reports to Detect Deficiencies 2 Responsible Financial Reporting The Role of Auditors in Ensuring Proper Reporting The Role of the Board of Directors in Ensruing Proper Reporting The Role of the Sarbanes-Oxley Act Decision Making:Ensuring Accurate Finacial Reporting 3 Interpreting Financial Statements Income Statement Balance Sheet Decision Making:Interpreting Finacial Information to Make Business Decision 4 Ratio Analysis Measures of Liquidity Measures of Efficiency Measures of Financial Leverage Measures of Profitability Comparison of Ratios with Those of Other Firms Global Business:Effect of Exchange Rate Movements on Earnings Limitations of Ratio Analysis Sources of Information for Ratio Analysis Decision Making:Using Ratio Analysis for Business Decisions College Health Club:Financial Condition of CHC ……Part2 FinancingPart3 Expanding the BusinessAnswers to In-Text Study GuideGlossary
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