商务英语函电技能训练

出版时间：2011-3  出版社：机械工业出版社  作者：王黎明 编  页数：172  

内容概要

　　本书根据高等职业教育的培养目标，按照外贸岗位群的工作任务和职业能力分析而编写，是理论教学用书《商务英语函电》（普通高等教育“十一五”国家级规划教材，书号为ISBN978-7-111-21921-7）的配套实践教学用书。本教材旨在指导学生开展有效的实训，着重训练学生在国际商务活动中与外商进行书面沟通的能力，以培养学生的职业核心能力。教材以商务活动及贸易来往为主线设计内容，涉及建立业务关系、询盘、报盘、还盘、接受、签订合同、寄送形式发票、促销、付款方式、包装、保险、装运、投诉和索赔等业务活动。本教材可作为高职高专院校外贸、商务英语、金融、经济管理等专业教学用书。本教材可与《商务英语函电》配套使用，也可单独使用。

书籍目录

前言Chapter 1 Layout of a Business LetterObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen LetterTrainingSummary of Training
Chapter 2 Establishing Business RelationsObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen LetterTrainingSummary of Training
Chapter 3 Business NegotiationObjectives of TrainingPart 1 Enquiry and OfferProbable Working EnvironmentTraining GuidelinesSpecimen LetterTrainingSummary of TrainingPart 2 Counte卜0什er and AcceptanceProbable Working EnvironmentTraining GuidelinesSpecimen LetterSummary of Training
Chapter 4 Sending ProfOrma InvoiceObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen LetterSpecimen Proforma InvoiceTrainingSummary of Training
Chapter 5 Signing a ContractObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen Contract&LetterTrainingSummary of Training
Chapter 6 Modes of Modern CommunicationObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen FaxTrainingProbable Working EnvironmentTraining GuidelinesSpecimen EmailTrainingSummary of Training
Chapter 7 Sales PromotionObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen LetterTrainingSummary of Training
Chapter 8 Terms of PaymentObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen LetterTrainingPart 1 PaymentPart 2 Urging Establishment of L／CPart 3 L／C Amendment and Extension
Chapter 9 PackingObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen LetterTrainingSummary of Training
Chapter 10 lnsuranceObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen LetterTrainingSummary of Training
Chapter 11 ShipmentObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen LetterTrainingSummary of Training
Chapter 12 Complaints&ClaimsObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen LetterTrainingSummary of Training参考文献