电子商务(英文版.第4版)

出版时间：2003-7  出版社：机械工业出版社  作者：GaryPSchneider  页数：624  
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内容概要

本书是世界广泛采用的电子商务教材，深入阐述了电子商务的技术和战略层面的问题。作者首先抓住 业务主题，随后讨论支持这些业务策略所需的相关技术。每章中举出详细的业务案例，引导读者将核心概念应用于现实的场景，并找出适当的解决方案。本书还提供了最新的电子商务方面的信息和资源，并讨论了国际、法律、道德和税收问题。

书籍目录

Chapter 1: Introduction to Electronic CommerceChapter 2: Technology Infrastructure: The Internet and theWorld Wide WebBusiness Strategies For Electronic CommerceChapter 3: Selling on the Web: Revenue Modelsand Building a Web PresenceChapter 4: Marketing on the WebChapter 5: Business-to-Business Strategies: From Electronic DataInterchange to Electronic CommerceChapter 6: Web Auctions, Virtual Communities, and Web PortalsChapter 7: The Environment of Electronic Commerce:International, Legal, Ethical, and Tax IssuesTechnologies for Electronic CommerceChapter 8: Web Server Hardware and SoftwareChapter 9: Electronic Commerce SoftwareChapter 10: Security Threats to Electronic CommerceChapter 11: Implementing Electronic Commerce SecurityChapter 12: Payment Systems for Electronic CommerceIntegrationChapter 13: Planning for Electronic CommerceGlossaryIndex 1