国际商务 英文版第4版

出版时间：1998-10-01  出版社：机械工业出版社  作者：Michael R.Czinkota Ilkka A.Ronkainen Michael H.Moffett  

内容概要

本书内容成五大部分：国际商务理论和实务概述、国际商务环境、政府与国际商务、国际商务方案研究与市场假设、国际商务战略与运作。详细地介绍了国际货币体系的原理与历史、国际金融市场、国际经济合作、贸易政策与法律、国际市场、国际人力资源管理、各国政府和国际贸易机构的关注点等方面的内容。

书籍目录

PART 1 INTRODUCTION TO INTERNATIONAL BUSINESS THEORY AND PRACTICE
1. The International Business Imperative
2. The Theory of International Trade and Investment
PART 2 THE INTERNATIONAL BUSINESS ENVIRONMENT AND INSTITUTIONS
3. The international Economic Activity of the Nation: The Balance of Payments
4. The International Monetary System: Principles and History
5. International Financial Markets
6. Economic Integration
7. National Trade and Investment Policies
PART 3 INTERNATIONAL BUSINESS AND THE NATION-STATE
8. Politics and Laws
9. The Cultural Challenge
10. Economies in Transition
PART 4 INTERNATIONAL BUSINESS PREPARATION AND MARKET ENTRY
11. International Business Research
12. International Business Entry
13. Multinational Corporations
PART 5 INTERNATIONAL BUSINESS STRATEGY AND OPERATIONS
14. International Marketing
15. International Services
16. International Logistics
17. International Financial Management
18. Conuntertrade
19. International Accounting and Taxation
20. International Human Resource Management
21. Organization and Control in International Operations
22. The Future